Recent Articles from Marketing 101

The back-to-school shopping season is here, with revenue potential of $84 billion, according to Go Digital Marketing. That’s the highest you’ll see all year, after the winter holiday blitz, and the Wall Street Journal reports that this year’s spending will go up 3.5% Lucky for you, most...

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Summer weather encourages customers to get out and enjoy themselves—or stay home and entertain. Make sure your grocery store is well-stocked with summer favorites that accommodate both. Here’s what’s in season now, and how to market it so that your baskets sell out—well before the fruit flies come...

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A social media presence is more than helpful for today’s businesses—it’s imperative.

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Print marketing and telesales campaigns can take time and be costly to implement. Email marketing, on the other hand, can reduce overhead marketing costs, and the quick turnaround between development and implementation means you can spread the word on timely sales and promotions on the same day.

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Customer relationships are an important part of every restaurant. The real question, however, is how to maintain those relationships while keeping your customers engaged. Restaurant POS Systems must have a customer database that should be able to handle this task. Personalizing your customers’...

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Restaurants that market themselves to “foodies” continually raise the bar on quality, selection, and presentation. What kinds of dishes do they serve and how do they organize their menus? Here’s how you can stay on trend, attracting the patrons who recognize and appreciate good eats:

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One of the most valuable tools a restaurant can have is its ability to hear and respond to customers problems, suggestions, and ideas. That being said, it is also incredibly difficult to know the best possible way to promote your business in a positive light without being pushy. Yelp provides a...

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Think about your favorite in-store shopping experience. Other than the items you’re looking to buy, what stands out? You probably don’t realize it at the time, but music, decor, and lighting all affect the store environment. Next time you pop in a store, take a look and listen, you may just...

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In the past couple of years social media has emerged as a top form of marketing for restaurants. Running any kind of promotion is now possible through all forms of social media, the most popular being Facebook and Twitter. The most successful social media campaigns are based on giving customers...

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No one actually likes waiting in a line, right?

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