Recent Articles from Marketing 101

It will probably come as no surprise that word-of-mouth recommendations account for 65% of new business according to the New York Times. That means that the majority of your new customers have heard about you from a friend or trusted resource and decide to come in and see for themselves what others...

Revel 5 Minute Read

As Revel continues to grow, we realized that it was the perfect time to take a step back to think about who we are as a company—both internally and externally. As a result, it became evident that we had an incredible opportunity to align our brand even more closely to our company mission. To best...

Revel 5 Minute Read

The intangible aspect of business—the who, what, and how—is your brand. A term widely used but often misunderstood and overlooked. A strong brand identity furthers customer recognition, loyalty, and credibility, giving you a competitive edge in the market.

Revel 3 Minute Read

The majority of small businesses don’t have the budget to hire outside PR or advertising companies to help them spread the word. However, it’s not all about the benjamins, because luckily in this day and age we have that thing called the internet and social media.

Revel 2 Minute Read

The technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels.

Revel 3 Minute Read

You (and the rest of the world) may have a complicated relationship with New Year’s resolutions. On one hand, setting goals provides an instantaneous feeling of accomplishment. On the other hand, sticking to them can feel challenging and overwhelming. Typically, one sets personal goals. However, as...

Revel 2 Minute Read

To help retailers prepare for the 2017 holiday season, we have outlined key ingredients for a successful holiday season. The holidays are starting earlier this year. According to NRF, more than half of holiday shoppers started to research and plan their gifts in October or earlier.As a retailer,...

Revel 7 Minute Read

In case you haven’t heard, Pokémon have taken over America. But of course you’ve heard, because the news is everywhere. Some of it's funny, some seems a little bizarre, and some is downright terrifying. The explosive popularity of the app Pokémon Go has given Nintendo an impressive boost to its...

Revel 4 Minute Read

Summer is here and there’s nothing better than a yummy cup of froyo on a hot day! Did you know in a recent study that 79 percent of customers preferred froyo to regular ice cream? It’s time to capitalize on the froyo craze and get your share of the $486 million industry. Marketing is key to...

Kellie Wong 2 Minute Read

Social media is everywhere. You walk down the street and notice folks are all heads down on their mobile phones, tweeting out the latest trend, posting a photo on Facebook of their whereabouts, or Instagramming a selfie. Social media is more active than ever with over 12 million Americans using...

Kellie Wong 2 Minute Read