Recent Articles from Marketing 101

Let the countdown begin! The first day of summer is around the corner. How are you going to get your business ready for the busy season? According to The Guardian, clothing sales alone increased 1.8% from summer weather, with a year-on-year increase in the month of June. Take advantage of the hot...

Kellie Wong 2 Minute Read

The first step to winning a customer’s patronage is to get their attention. That’s why marketing is so important to every business, whether you’re an established player or new to the game. The good news is, there are many ways to get your message out there, some more affordable than others. Stay...

mikeynavarro 2 Minute Read

Balancing the Negative with the Positive Panic!

Revel 3 Minute Read

The retail industry has seen the most dramatic changes to its mode of operation since the advent of the internet, and by extension social media. The online marketplace has exploded thanks to pioneering companies like Amazon and eBay and retailers have been forced to adapt to new strategies in a...

Revel 2 Minute Read

As you walk down the street what is the first thing you notice? Mobile devices everywhere with people looking down, unengaged with their surroundings. Many are frustrated that technology has taken over people’s engagement and even possibly their ability to communicate. However, as a business owner...

sarahschuchman 1 Minute Read

Social Media offers an incredible platform for targeting perspective and repeat customers with offers, specials, and general news about the services your business can provide. Since 73 percent of adults have some sort of social media account according to Forbes.com, failing to target these...

Kellie Wong 2 Minute Read

Half of all adults celebrate the holidays by dining out with friends and family. Restaurant owners rely on the revenue generated from this significant uptick in business. New Year’s Eve dining is a big part of that equation. Make sure your restaurant is prepared with the following tips to line up...

Revel 2 Minute Read

The holiday season can be a make or break time for most consumer based small businesses. This includes restaurants, grocery stores, retailers and of course, franchise enterprises. Franchise owners face a unique set of challenges since they may need to create a marketing plan that can work...

Revel 2 Minute Read

According to Entrepreneur, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year. How will you get the most out of holiday season shopping? The answer lies with savvy marketing. This is the time of year to show customer appreciation...

Revel 2 Minute Read

Over 70 percent of all purchase decisions are made in-store. What this widely quoted statistic means is—environment counts. Retailers do well by creating a pleasant atmosphere where shoppers feel comfortable enough to linger, enjoy browsing, and ultimately, make purchases. Here are 5 essential...

Revel 2 Minute Read