Recent Articles from Featured

Customers tend to listen to other customers, and online reviews are hugely influential. It’s therefore more important than ever to be aware of what people are saying about your brand online.

Jessica True 9 Minute Read

As the world gets smaller, the global market gets more accessible. World markets today offer a wealth of opportunities to business owners looking for new places to expand. However, international business can be risky as well. Here are some global business strategies to set you up for success in...

Coral Drake 6 Minute Read

Customer data collection is essential for today's merchants. It can help inform a wide range of decisions as well as gauge various aspects of your operation. But how happy are you with the quality of that data? Do you ever feel you could improve the quality and thus see improvements in the areas...

Jessica True 7 Minute Read

Corporate social responsibility (CSR), is too often seen by management as a luxury or a weakness. However, in reality, good business ethics pave the way for bigger and more reliable profits and “free” marketing with extremely high conversions. It can also help your business attract the best talent...

Coral Drake 6 Minute Read

Are you running a business on a budget? No problem. With innovative marketing strategies, you can see a huge return on your investment while spending much less than you might expect.

Coral Drake 5 Minute Read

Online reputation is important for any business, but when it comes to restaurants, it is absolutely vital. Think about yourself as a consumer: how often do you check reviews online or search for a menu before dining out?

Jessica True 7 Minute Read

Too often, businesses see social networks as a sidebar to their online presence and other marketing campaigns. However, social media is a powerful marketing tool that can effectively pave the way for reinvention and growth.

Coral Drake 5 Minute Read

The labor shortage is a big problem for industries worldwide. Skilled labor, in particular, has become very hard to secure.

Coral Drake 5 Minute Read

Being able to ensure customer success is contingent upon having a great relationship with your customers. There was a time when a business’ options were limited, whatever the company size, to putting a few static ads out on mainstream media and staffing a phone center.

Cory Plachy 7 Minute Read

Customer reviews and testimonials are pivotal to building a robust online reputation. Gathering social proof garners loyalty from customers, and even establishes good search engine optimization (SEO). Here are some essential tips for gathering and utilizing customer reviews.

Coral Drake 5 Minute Read