Recent Articles from Featured

How to Optimize Your Restaurant's Menu for Maximum Profit

Your restaurant's menu is so much more than a list of food and drink options. The way you optimize menu design and content influences consumer decisions and sales.

How Engaging In-Store Experiences Bring in Traffic

Physical store traffic generation is getting harder in many ways, but retailers also have new tools to motivate in-store shopping. Not only does getting customers in brick-and-mortar stores improve sales and bring in new customers, but it can improve online store sales too. According to one survey,...

Is Dynamic Pricing Right for Your Retail Store?

Pricing products to maximize profits in retail has never been easy. Too low and you lose out on profit. Too high and you deter consumers, hurting brand image and sales.

Build a Cross-Channel Marketing Strategy For Your Restaurant

Whether it was passed down to you or you're just starting out, the survival of your restaurant depends on filling those empty seats and securing that all-important monthly profit. Living in an age of technological innovation and shifting customer behaviors, restaurants must move with the times to...

Evolving Customer Loyalty Programs in the Digital Age

Customer choices are vast, and brand loyalty is volatile, but digital loyalty programs are an effective way to secure a dedicated customer base. Leveraging online loyalty fosters long-term relationships with customers, but the old digital punch card isn’t going to do it anymore.

A Quick Guide to Direct To Consumer Strategy for Restaurants

Recent changes in consumer behavior have revolutionized how restaurants serve customers. Just look at the stats: global revenue from online food delivery is predicted to reach US$1.79 trillion by 2028 – that’s a compound annual growth rate of 10.06% over four years.

Omnichannel Marketing Strategies for Retailers

Traditional marketing tends to treat each channel as a separate entity: online users get one experience, retail shoppers another, and social media users another. An omnichannel retail strategy unifies marketing, offering a personalized shopping experience across all customer touchpoints online and...

Managing Brand Consistency Across Multiple Locations

Strategies for Maintaining Brand Consistency Across Multiple Locations Building and maintaining brand consistency is essential if you want your company to expand, whether you’re opening multiple corporate locations or starting a franchise. Without a unified brand experience—in-store and online—your...

How to Build an Online Review Management Strategy

Customers tend to listen to other customers, and online reviews are hugely influential. It’s therefore more important than ever to be aware of what people are saying about your brand online.

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