Recent Articles from Featured

Managing Brand Consistency Across Multiple Locations

Strategies for Maintaining Brand Consistency Across Multiple Locations Building and maintaining brand consistency is essential if you want your company to expand, whether you’re opening multiple corporate locations or starting a franchise. Without a unified brand experience—in-store and online—your...

How to Build an Online Review Management Strategy

Customers tend to listen to other customers, and online reviews are hugely influential. It’s therefore more important than ever to be aware of what people are saying about your brand online.

Exploring Global Markets: Taking Your Business International

As the world gets smaller, the global market gets more accessible. World markets today offer a wealth of opportunities to business owners looking for new places to expand. However, international business can be risky as well. Here are some global business strategies to set you up for success in...

8 Tips to Improving Your Customer Data Collection

Customer data collection is essential for today's merchants. It can help inform a wide range of decisions as well as gauge various aspects of your operation. But how happy are you with the quality of that data? Do you ever feel you could improve the quality and thus see improvements in the areas...

Business Ethics and Corporate Social Responsibility: Building Trust

Corporate social responsibility (CSR), is too often seen by management as a luxury or a weakness. However, in reality, good business ethics pave the way for bigger and more reliable profits and “free” marketing with extremely high conversions. It can also help your business attract the best talent...

Innovative Marketing for Businesses on a Budget

Are you running a business on a budget? No problem. With innovative marketing strategies, you can see a huge return on your investment while spending much less than you might expect.

The Importance of Enhancing Your Restaurant's Online Reputation

Online reputation is important for any business, but when it comes to restaurants, it is absolutely vital. Think about yourself as a consumer: how often do you check reviews online or search for a menu before dining out?

How to Leverage Social Power to Help Your Business

Too often, businesses see social networks as a sidebar to their online presence and other marketing campaigns. However, social media is a powerful marketing tool that can effectively pave the way for reinvention and growth.

Build a Magnetic Employer Brand that Attracts and Keeps Skilled Talent

The labor shortage is a big problem for industries worldwide. Skilled labor, in particular, has become very hard to secure.

4 Ways Customer Success Segmentation Can Grow Your Business

Being able to ensure customer success is contingent upon having a great relationship with your customers. There was a time when a business’ options were limited, whatever the company size, to putting a few static ads out on mainstream media and staffing a phone center.

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