Recent Articles from Jessica True

Customers tend to listen to other customers, and online reviews are hugely influential. It’s therefore more important than ever to be aware of what people are saying about your brand online.

Jessica True 9 Minute Read

Customer data collection is essential for today's merchants. It can help inform a wide range of decisions as well as gauge various aspects of your operation. But how happy are you with the quality of that data? Do you ever feel you could improve the quality and thus see improvements in the areas...

Jessica True 7 Minute Read