Recent Articles from Coral Drake

Make the Most of Restaurant SEO

Search engine optimization, or SEO, is revolutionizing how all sorts of businesses market their products or services. Essentially SEO is the practice of adjusting your website content so you can rank as high as possible in the listing for search results—in the case of restaurants, when people are...

Why Counter Service is Replacing Dining Rooms

Years ago, when people thought about going out to eat, they thought about being led to a table where they were taken care of by a server throughout the meal. Increasingly, eating out means ordering at a counter and seating yourself or leaving with takeout containers.

Pros and Cons of Locally Sourced Ingredients

Locally sourced ingredients are all the rage in restaurants across the United States. From little sandwich shops serving fresh, simple fare to steakhouses with a month-long waiting list for reservations, everyone seems to be jumping on the local ingredient bandwagon.

Should Your Restaurant Shrink the Menu?

Menu changes can be scary. If a customer shows up expecting a particular menu item that's no longer available, you could end up with an unhappy customer or even a lost regular. On the other hand, trying to maintain a menu that isn't working for your restaurant is overwhelming for the kitchen and...

Techniques for Cornering the Weeknight Meal Market

For the majority of Americans, eating out is primarily a weekend activity, with Saturday being the most popular day for restaurant visits, according to Restaurants experience a weekend surge and more dispersed, scattered patronage during the week. Many restaurants sell more ...

How Can I Build Customer Loyalty at My Pizza Restaurant?

Few foods are more loved in America than pizza. It is estimated that pizza is likely one of America's favorite dinners. Over half of the total US population eats frozen pizza alone. While so much demand is great for pizza restaurants, this market is also highly competitive.

How to Overcome Labor Shortages in the Restaurant Industry

The restaurant industry has long been plagued by challenges when it comes to hiring and retaining a workforce. Traditionally, this has been an industry with unusually high turnover, compared to other jobs at similar pay rates.

How Virtual Kitchens are Revolutionizing the Restaurant Industry

If you're like most Americans, you consumed a fair amount of delivery and takeout during the past couple of years. After all, the pandemic shook up how we eat, among other things. Did you know that some restaurants are permanently catering to consumers who are exclusively ordering in?

Why Are Plant-Based Pizza Sales on the Rise?

Plant-based is one of the biggest trends in America's favorite food. Increasingly, cauliflower crust, vegan mozzarella, and plant-derived pepperoni are replacing the cheesy, meaty, greasy version of pizza of the past. But why are plant-based pizza sales on the rise?

The Restaurant Technology Ecosystem: Back Of House

It’s easy to see restaurant software at work in the front of the restaurant. Digital menu boards, tablets and kiosks for ordering are extremely visible. However, the kitchen, or back-of-house (BOH), is another area of the restaurant that utilizes technology to improve efficiencies and create...

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