Recent Articles from Coral Drake

How to Leverage Social Power to Help Your Business

Too often, businesses see social networks as a sidebar to their online presence and other marketing campaigns. However, social media is a powerful marketing tool that can effectively pave the way for reinvention and growth.

Build a Magnetic Employer Brand that Attracts and Keeps Skilled Talent

The labor shortage is a big problem for industries worldwide. Skilled labor, in particular, has become very hard to secure.

Effective Time Management Strategies for Busy Entrepreneurs

When you’re an entrepreneur, you often never have enough time. Balancing every aspect of building, maintaining, and marketing your business can be exhausting.

Harnessing the Power of Customer Reviews and Testimonials

Customer reviews and testimonials are pivotal to building a robust online reputation. Gathering social proof garners loyalty from customers, and even establishes good search engine optimization (SEO). Here are some essential tips for gathering and utilizing customer reviews.

How to Stay Ahead of the Curve: Keeping Up with Industry Trends

Keeping up with industry trends is critical to maintaining your grasp on the market and developing strategic innovation that places your products or services as the next big thing. Here’s what you need to gather the industry insights to keep you ahead of the curve.

High-Tech Meets High-Class: Integrating Modern Tech in Luxury Brands

Tech and luxury have a nuanced relationship. Technology is often pivotal in offering a luxury experience, but we tend to associate luxury with a timeless class that doesn’t involve a lot of flashing screens.

Why You Need an Employee Wellness Program

You probably know that employee health is a priority. But are you able to implement employee wellness benefits that justify their cost?

How to Effectively Implement Crisis Prep & Risk Assessment Techniques

A sudden health or safety issue with your inventory, an unforeseen natural disaster, or a security breach can halt operations and put your business in jeopardy. Without an effective crisis management planning and emergency response strategy, an event like this can be the end of your business.

Understand and Adapt to Consumer Behavior Trends in Retail

Consumer behavior is an ever-evolving phenomenon. As such, in the last few years we’ve witnessed e-commerce growth skyrocket as it went from a novelty, to a preference, to a necessity.

How to Leverage Influencer Marketing to Maximize Earnings

Unlike traditional advertising, which broadcasts a single message to a wide audience, influencer marketing relies on the trust established between influencers and their followers in specific niches.

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