Recent Articles from Coral Drake

Deeper Than Loyalty: How to Create a Culture of Consumer Trust

Consumer trust is your ticket to consistent sales, strong engagement, and unlimited opportunities for growth. You may have a loyalty program and surely have some form of customer outreach and communication, but how can you build a culture of consumer trust at your company?

Why More Restaurants are Investing in On-the-Go Dining

Post-pandemic contactless drive-thru has really skyrocketed, and the already popular concept of on-the-go dining has only accelerated.

Prime Time for Kiosks in Quick-Service Restaurant Brands?

Kiosks are popping up everywhere in the quick-service restaurant industry, from international chains to food trucks. It begs the question, is this prime time for kiosks in quick-service restaurants?

Best Practices for Protecting Your Brand Against Cyber Threats

Technology interconnection is necessary to streamline operations, engage with customers, and drive growth for modern brands. However, this digital transformation comes with the ever-present threat of cyberattacks. Protecting your brand against cyber threats is a pivotal part of doing business...

Build or Buy? Benefits of Outsourcing Your Tech Stack

Technology is now an essential part of doing business in today’s digital world. When you consider your tech stack, or the full set of technology you implement to handle your operations digitally, you’ll want to make sure you have the best possible solutions in place for your unique business needs.

The Future of Pop-Ups: Four Pop-Up Store Innovations

Temporary stores aren’t a niche trend anymore. The future of pop-ups is likely to be the future of retail. There are very good reasons for any retailer, big or small, to follow pop-up trends closely. Here’s what to watch for in the future of pop-up shops.

Blend Online and Offline Retail With an Omni-Channel Approach

Over the past decade, the retail landscape has undergone a transformation driven by digital technology. Many marketplace forecasters predicted the end of brick-and-mortar shopping.

Is Your Restaurant Chain Employing ‘Google My Business’ Listings?

In the constant opportunity for restaurant chains to attract local attention, two tools can’t be overlooked: Google My Business (GMB) and Google Ads. GMB listings ensure your local presence has digital representation and Google Ads amplify that listing to reach a broader audience.

How to Create an Employee Experience that Makes Staff Stay

Employee experience encompasses everything from the physical work environment, to how employees relate to leaders and one another, to how they maintain a work-life balance.

Timeless Advertising Ideas that Still Work in the Digital Age

There is no shortage of advice when it comes to your advertising campaign. You've got to have a website, a blog, and it seems, a new social media platform every couple of months.

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