Recent Articles from Coral Drake

Managing Brand Consistency Across Multiple Locations

Strategies for Maintaining Brand Consistency Across Multiple Locations Building and maintaining brand consistency is essential if you want your company to expand, whether you’re opening multiple corporate locations or starting a franchise. Without a unified brand experience—in-store and online—your...

Exploring Global Markets: Taking Your Business International

As the world gets smaller, the global market gets more accessible. World markets today offer a wealth of opportunities to business owners looking for new places to expand. However, international business can be risky as well. Here are some global business strategies to set you up for success in...

Business Ethics and Corporate Social Responsibility: Building Trust

Corporate social responsibility (CSR), is too often seen by management as a luxury or a weakness. However, in reality, good business ethics pave the way for bigger and more reliable profits and “free” marketing with extremely high conversions. It can also help your business attract the best talent...

Innovative Marketing for Businesses on a Budget

Are you running a business on a budget? No problem. With innovative marketing strategies, you can see a huge return on your investment while spending much less than you might expect.

How to Leverage Social Power to Help Your Business

Too often, businesses see social networks as a sidebar to their online presence and other marketing campaigns. However, social media is a powerful marketing tool that can effectively pave the way for reinvention and growth.

Build a Magnetic Employer Brand that Attracts and Keeps Skilled Talent

The labor shortage is a big problem for industries worldwide. Skilled labor, in particular, has become very hard to secure.

Effective Time Management Strategies for Busy Entrepreneurs

When you’re an entrepreneur, you often never have enough time. Balancing every aspect of building, maintaining, and marketing your business can be exhausting.

Harnessing the Power of Customer Reviews and Testimonials

Customer reviews and testimonials are pivotal to building a robust online reputation. Gathering social proof garners loyalty from customers, and even establishes good search engine optimization (SEO). Here are some essential tips for gathering and utilizing customer reviews.

How to Stay Ahead of the Curve: Keeping Up with Industry Trends

Keeping up with industry trends is critical to maintaining your grasp on the market and developing strategic innovation that places your products or services as the next big thing. Here’s what you need to gather the industry insights to keep you ahead of the curve.

High-Tech Meets High-Class: Integrating Modern Tech in Luxury Brands

Tech and luxury have a nuanced relationship. Technology is often pivotal in offering a luxury experience, but we tend to associate luxury with a timeless class that doesn’t involve a lot of flashing screens.

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