Recent Articles from Coral Drake

Traditional marketing tends to treat each channel as a separate entity: online users get one experience, retail shoppers another, and social media users another. An omnichannel retail strategy unifies marketing, offering a personalized shopping experience across all customer touchpoints online and...

Coral Drake 5 Minute Read

Strategies for Maintaining Brand Consistency Across Multiple Locations Building and maintaining brand consistency is essential if you want your company to expand, whether you’re opening multiple corporate locations or starting a franchise. Without a unified brand experience—in-store and online—your...

Coral Drake 5 Minute Read

As the world gets smaller, the global market gets more accessible. World markets today offer a wealth of opportunities to business owners looking for new places to expand. However, international business can be risky as well. Here are some global business strategies to set you up for success in...

Coral Drake 6 Minute Read

Corporate social responsibility (CSR), is too often seen by management as a luxury or a weakness. However, in reality, good business ethics pave the way for bigger and more reliable profits and “free” marketing with extremely high conversions. It can also help your business attract the best talent...

Coral Drake 6 Minute Read

Are you running a business on a budget? No problem. With innovative marketing strategies, you can see a huge return on your investment while spending much less than you might expect.

Coral Drake 5 Minute Read

Too often, businesses see social networks as a sidebar to their online presence and other marketing campaigns. However, social media is a powerful marketing tool that can effectively pave the way for reinvention and growth.

Coral Drake 5 Minute Read

The labor shortage is a big problem for industries worldwide. Skilled labor, in particular, has become very hard to secure.

Coral Drake 5 Minute Read

When you’re an entrepreneur, you often never have enough time. Balancing every aspect of building, maintaining, and marketing your business can be exhausting.

Coral Drake 6 Minute Read

Customer reviews and testimonials are pivotal to building a robust online reputation. Gathering social proof garners loyalty from customers, and even establishes good search engine optimization (SEO). Here are some essential tips for gathering and utilizing customer reviews.

Coral Drake 5 Minute Read

Keeping up with industry trends is critical to maintaining your grasp on the market and developing strategic innovation that places your products or services as the next big thing. Here’s what you need to gather the industry insights to keep you ahead of the curve.

Coral Drake 4 Minute Read