Recent Articles from Marketing

Innovative Marketing for Businesses on a Budget

Are you running a business on a budget? No problem. With innovative marketing strategies, you can see a huge return on your investment while spending much less than you might expect.

4 Ways Customer Success Segmentation Can Grow Your Business

Being able to ensure customer success is contingent upon having a great relationship with your customers. There was a time when a business’ options were limited, whatever the company size, to putting a few static ads out on mainstream media and staffing a phone center.

Timeless Advertising Ideas that Still Work in the Digital Age

There is no shortage of advice when it comes to your advertising campaign. You've got to have a website, a blog, and it seems, a new social media platform every couple of months.

Last-Minute Holiday Tips For Small Businesses

Well, fall sure flew by, didn’t it?

4 Lessons Learned From The Starbucks Holiday Cup

The holiday season is upon us, and the timeless indication that tis’ the season – is the announcement of the Starbucks holiday cup. Year after year, Starbucks introduces its seasonal menu alongside a newly designed holiday-themed cup. And the cup itself has been the one to drum up all the...

A Beginner’s Guide To The Power Of Video Content

You may have realized all too well that a picture speaks a thousand words when it comes to selling your product online. But did you know that video is proven to be even more powerful?

3 Ways To Optimize Omni-Channel Marketing

The technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels.

Marketing with Pokémon Go to Catch 'Em All

In case you haven’t heard, Pokémon have taken over America. But of course you’ve heard, because the news is everywhere. Some of it's funny, some seems a little bizarre, and some is downright terrifying. The explosive popularity of the app Pokémon Go has given Nintendo an impressive boost to its...

4 Fun Marketing Tips for Your Froyo Shop

Summer is here and there’s nothing better than a yummy cup of froyo on a hot day! Did you know in a recent study that 79 percent of customers preferred froyo to regular ice cream? It’s time to capitalize on the froyo craze and get your share of the $486 million industry. Marketing is key to...

Top Social Media Tips for Small Business Owners

Social media is everywhere. You walk down the street and notice folks are all heads down on their mobile phones, tweeting out the latest trend, posting a photo on Facebook of their whereabouts, or Instagramming a selfie. Social media is more active than ever with over 12 million Americans using...

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