You may have realized all too well that a picture speaks a thousand words when it comes to selling your product online. But did you know that video is proven to be even more powerful?
Video content engages, delights and connects in ways the written word and images can’t. There's no reason why video shouldn't be a part of your visual marketing mix!
Food for thought:
- 73% of adults are more likely to buy products after watching a video that describes the product or service.
- Native video content is showing increased organic reach on social platforms. Predictions for video content are showing an even stronger rise over the next few years .
- Although a staggering 85% of video is watched without sound, video content presents an engaging narrative to tell your brand’s story.
So why do people love video?
Bite-sized videos have become a main part of our daily media consumption, for both personal and business. Facebook, Instagram and Twitter are all part of the game, and your business can be too. Exciting product experiences are not just for the big players any more.
Why is video important?
- Get more engagement
Video is a great way to get people to focus on you, to have them pause in their usual swiping and scrolling. On average, US adults spend a staggering 5.5 hours consuming video content each day. Studies also show this type of media is more likely to be clicked and shared than text.
2. Be more searchable
Here is a SEO tip: get your video online, preferably with a Google owned platform like YouTube. According to a 2015 study from Searchmetrics, video shows up 14 percent of the time in search results. Having a video gives you a better chance to rank higher, especially when none of your competitors have videos.
3. Sell more
Video has the ability to deliver an incredible amount of information and touch people’s emotions. While a picture is static and copy goes so often unread, videos make for the most engaging product experience online. They also build brand credibility and shorten the buying decision time. Here’s the proof in numbers:
- 73% of adults are more likely to buy products after watching a video that describes the product or services.
- 58% of consumers think companies that produce video content are more trustworthy.
What kind of content should you publish?
The sky's the limit! Below is a list of particularly relevant options for the alcohol industry. Read it as inspiration and let your imagination unfold.
1. Product showcase
https://www.instagram.com/p/BFt0j0pvR2D/
2. Product animation
https://www.instagram.com/p/BXajqgOA7oV/?taken-by=threesbrewing
3. Reviews
4. A day in the life of...
https://www.instagram.com/p/BHIqOGMBJv5/
5. Fun and unexpected
Midnight Jack by Outshinery
I’m sold. Where do I start?
Don’t let technical aspects hold you back. In the age of self publishing, content is king! For bite-sized videos like Instagram Stories and Facebook ads, production value is secondary. Your audience will value spontaneity and authenticity over something over-produced.
Now, if you have a camera crew, recording studio and all that jazz on hand, go for it! But it’s not a necessity.
Even better: you can now get stunning product videos entirely online! Imagine readily available video content for your next social media campaign, homepage, newsletters, tasting room and more. This type of investment goes a long way into building brand awareness and credibility… and it’s not just for the big guys anymore!
Creating great video content has never been easier. So step into the director’s chair, have fun, and #sellmore!
Laurie Millotte,
Outshinery Founder & Game Changer
With over 10 years of professional experience as a Creative Director and Designer in the wine & food industry, Laurie brings to life unique creative solutions with like-minded clients from every corner of the world. She has received numerous awards and acknowledgements and even had the honour to have her work exhibited at the San Francisco Museum of Modern Art for the exhibition How Wine Became Modern: Design + Wine 1976 to Now. She takes great pride in nurturing ongoing professional relationships with her clients, always helping them achieve exciting goals while having more fun along the way!
Read more about the team and what they do at outshinery.com
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