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One of the biggest giants in the beverage industry, Coca-Cola, birthed the idea of the coupon. The consequence? Coke gave away an estimated 8.5 million free drinks and completely changed the way businesses market. In what was a last ditch effort to sell drinks, ended up turning a struggling soda...
Revel 3 Minute Read
If you are in the service industry, you know that customer happiness is a key indicator of how your restaurant is performing and a key point of competitor differentiation. “Service with a smile,” while important, is just the tip of the iceberg in achieving customer happiness.
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Have you ever felt you need to keep family tradition alive? Frédéric Soulies, owner of Pitchoun Bakery, comes from three generations of bakers, and it’s in his blood to bake. The entire concept behind his business is around memories with his grandparents. Soulies’ grandparents would always call him...
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An ever-changing tech landscape has conditioned the millennial shopper to embrace high-tech. New technologies affect shopping behaviors and evolving shopping behaviors affect technology—it’s a revolving door. This creates a complex, forward-thinking shopper.
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Upselling is a strategy that gives customers the option to purchase a pricier model of the original item or purchase add-ons with the goal of getting them to pay more than what they originally planned. Upselling customers leverages the momentum of purchase decisions to increase profit margins and...
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Having an exquisite palette, unique recipes, superior customer service, and quality ingredients come at a high price. Even if you boast the best ramen in San Francisco and you’re armed with a 4.5 Yelp review, will your diners shell out big bucks for a bowl?
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The intangible aspect of business—the who, what, and how—is your brand. A term widely used but often misunderstood and overlooked. A strong brand identity furthers customer recognition, loyalty, and credibility, giving you a competitive edge in the market.
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The majority of small businesses don’t have the budget to hire outside PR or advertising companies to help them spread the word. However, it’s not all about the benjamins, because luckily in this day and age we have that thing called the internet and social media.
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The technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels.
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API or Application Program Interface simply put; asks other software to perform various functions required by the system to operate correctly, as outlined in a recent Computerworld.com article. Analogous to a building without doors, an open API allows a free flow of information between programs....
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