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Revel | March 3, 2017 |
An ever-changing tech landscape has conditioned the millennial shopper to embrace high-tech. New technologies affect shopping behaviors and evolving shopping behaviors affect technology—it’s a revolving door. This creates a complex, forward-thinking shopper.
Researchers have long touted the importance of catering to millennials. Before going on a hashtag frenzy though, it’s time we learn and understand their shopping patterns.
Millennials make up a huge population, and they are not spending money like their parents do.
Millennials are harnessing the power of the Internet to make better, more informed decisions. Dubbed the “conscience consumer,” merchants need to enhance their web presence in order to develop brand awareness and credibility. As the line between physical and virtual blur, in-store operations need to reflect the seamlessness of the online experience.
For millenials, two channels of engagement are via mobile and social. It no longer suffices to have a website; your path to purchase should be omnichannel and “shareable.”
Luckily, interacting and engaging with millennial shoppers can be done simply. Drive sales from the largest generation with a comprehensive iPad POS System. Revel Systems arms businesses with all the moving parts essential to sell to the complex shopper, starting with an integrated Customer Relationship Management (CRM) tool, where you can synchronize customer information with their buying behavior.
Go where millennials are—online. Engage through Custom Commerce, a personalized mobile app, social media, and an eCommerce site. Want to see if your efforts are resonating with millennials? With Intelligent Reporting analyze your performance on any given hour and track historical sales trends.