Posts filtered by: customer-loyalty
Most business owners who rely on customer traffic or repeat business understand the importance of a loyalty rewards program.
6 Minute Read
There was a time when all a restaurant needed in order to attract new customers and keep them interested (aside from a great product) was a menu and a sign. This is no longer the case. Restaurants depend on a variety of channels, including social...
7 Minute Read
The ‘service with a smile’ mantra has had an ubiquitous influence within the service industry. Two decades ago the means needed to drive customer happiness was simple; friendly and informed employees. Since the advent of technology, specifically CRM...
2 Minute Read
Whether your loyalty program has been in place for years or is recently up and running, you may notice unredeemed points, low participation, or inconsistencies in your data. These are some warning signs that your current loyalty program is costing...
2 Minute Read
Customer service has been a pillar of good business practices since the motto “The Customer Is Always Right” was popularized in the early 20th century. Titans in the industry have long championed this concept, whereas brands like Nordstrom and Apple...
2 Minute Read
Remember when your favorite shopping experience was limited to a single touch? If you weren’t in the store at the right time, you were sure to miss out on the announcements of an upcoming sale, not to mention the sale itself. Few things are as...
3 Minute Read
Balancing the Negative with the Positive Panic!
3 Minute Read
There was a time when you could reach out to your regular customers with a phone call or hand-written note to let them know how much you appreciated their business. You may have even slipped in a coupon good for a discount on a future purchase. The...
3 Minute Read
Print marketing and telesales campaigns can take time and be costly to implement. Email marketing, on the other hand, can reduce overhead marketing costs, and the quick turnaround between development and implementation means you can spread the word...
2 Minute Read