Just as people have requested “no onions” on an In-N-Out Double Double, ordered custom sneakers online, or crafted hand written love letters—people have been customizing their purchases, experiences, and lifestyle. So much so, that 70% of consumers want a personalized shopping experience.
The one size fits all approach is antiquated. Customization and personalization have huge influences on customer satisfaction and your bottom line. Clearly consumers demand it. But how does a well-deployed eCommerce strategy benefit your brick-and-mortar business?
Three Online Benefits for Brick-And-Mortar Businesses
Raises Brand Loyalty
In a noisy market, businesses are discovering that they can elevate customer loyalty and engagement. Additionally, they can use their customer base as an engine of advocacy to potential shoppers. Arming your business with knowledgeable staff and selling excellent products isn’t enough to increase customer retention. The differentiator between shopper and loyal consumer is a tailored customer experience. How is that accomplished? Data.
Revel Insights give business owners an up-to-the-minute snapshot of critical operational data. Here, you can access straight-forward data and visualizations. This allows you to make informed decisions based on what’s selling and who’s staffed. With that information, you can forecast to better accommodate for consumer buying patterns. Compare against trends and historical data to build your business for mass customization and retain new customers.
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Target Specific Markets
By 2025 digital natives will make up of 80% of the workforce. This means the generation that grew up with the Internet will soon dominate the commerce space. For them, interacting seamlessly between different channels, like a brick-and-mortar shop and social media, is second nature. Furthermore, immediate gratification is an expectation. Digital natives are so appreciative of personalized experiences, that over 50% of digital natives expect businesses to even remember their birthdays! Feed the demand by operating on an omni-channel approach. Implementing a mobile experience is essential to getting your brick-and-mortar brand in the hands (literally) of digital natives.
With Revel, businesses can brand and customize the look and feel of their digital offerings and use the platform to address specific needs. For the customer, they can create customized orders and build a unique profile for future purchases. Learning how digital natives communicate is integral and, as easily as people get notified of a snapchat or group text, you can notify them too, through CRM and loyalty programs. With customizable promotional campaigns and in-app notifications, businesses can alert customers of discounts and promotions in their area.
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In an increasingly connected world, accessibility is key to boosting sales. The best way to increase access to your physical store? eCommerce. But understanding how your brand fits online isn’t a cookie-cutter formula.
With Revel’s Online Ordering, you can customize your web presence for desktop and mobile browsers. Both personalize your eCommerce platform and maintain brand consistency through Revel’s customizable open API. Keeping design in mind, Revel’s Online Ordering let’s you personalize colors, logos, and social media links to match your unique brand.
In addition, enhance your omni-channel environment by seamlessly syncing custom menus, product, inventory, and order information both in-store and online.
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Business owners and operators that choose to deploy a well developed eCommerce strategy will create a connected shopping experience for the customer and in turn, drive greater ROI for the merchant. Never lose a sale again by tapping into the unique value of the your brick-and-mortar's online presence.