With economic uncertainties and labor shortages, restaurants are constantly searching for ways to cut costs while also increasing overall revenue and improving their bottom line. The good news is that it is possible to cut costs and improve margins without compromising the quality of your products and service.
Sure, there are some external factors over which operators have no direct control that can affect the bottom line, such as ingredient prices, macroeconomic forces, and more. However, there are plenty of factors that operators can control to varying degrees.
There are many variables that can affect your bottom line. In this article we will focus on service delivery variables you should mitigate and how the right technology can help.
Delivery Service Variables To Watch
1. Order Mistakes
Employees have various tasks, and even the best are prone to occasional mistakes. That doesn't make the costs associated with erroneous orders—such as wasted food, comped meals or items, or disgruntled customers—go away.
You can help alleviate ordering mistakes through self-service ordering and food delivery service management capabilities. With an integrated online ordering platform, consumers have the ability to order from their own mobile devices while you are still able to control the off-premises experience.
Your online ordering system can link existing customer accounts in the customer relationship manager (CRM) and see order history, connect with inventory to prevent accidental orders of items that are out of stock, and connect to a kitchen display system (KDS) to unlock regular order updates, removing customer ambiguity around order status.
Whether you have an in-house delivery service or utilize third-party food-delivery companies , consumers can confirm their orders are correct in the app and track their orders every step of the way. That means less waste, fewer remakes, less comping, and more satisfied customers when they order food delivery.
2. Miscommunication Between Front and Back of House
At a restaurant's busiest hours, occasional order mistakes are inevitable, but they're much more likely when the front of house and back of house aren't in sync. Restaurants that rely on verbal communication between front and back house employees are primed for costly misunderstandings.
To help mitigate natural human error, automation is the best way to go. With a kitchen management and display system, you can view orders as they come in on a kitchen display system (KDS), eliminating the need for paper tickets and calling out orders. Kitchen display systems can automatically connect orders from the point of sale (POS), restaurant delivery services and more.
A KDS also speeds up your serving time by sending orders directly to the relevant prep stations—there’s no need to involve waitstaff in this process. It also ensures food gets sent in the right direction.
In reality, a kitchen display and order management system can help your restaurant improve its bottom line. These solutions ensure your food is ready for your guests at the right time and in perfect quality, whether the order is placed on-premises or through a home delivery service.
Equip your team to deliver this promise even during busy times, which can improve your turnover rate (and revenues) dramatically.
3. Late and Incorrect Deliveries Through Food Ordering Services
Food delivery market share has grown tremendously over the past few years. Delivery service isn't just for pizza joints and sandwich shops anymore. All types of quick service restaurants are utilizing in-house food delivery services and third-party services.
In fact, some of the top food delivery services, such as DoorDash and UberEats, are utilized by brands of all varieties.
However, delivery opens up a whole new universe of potential logistical complications and service risks such as late and incorrect deliveries. That is why you need a delivery platform that you feel confident in when it comes to controlling the off-premises consumer experience.
Revel Systems® offers robust delivery capabilities designed to improve order accuracy and reduce miscommunication between front-of-house, back-of-house, and delivery personnel. Revel’s in-house delivery platform—Delivery XT—can be combined with Revel Driver XT™ powered by DoorDash Drive for an end-to-end delivery experience determined by you, the merchant.
With Delivery XT, you have access to a dedicated set of apps: a dispatch app for driver assignment and tracking, a driver’s app to accept deliveries and get directions, and a manager’s app with reporting capabilities. You’ll enjoy faster deliveries, happier customers, and higher revenue with optimization of every order all integrated with the POS platform.
Driver XT powered by DoorDash Drive offers a third-party driver dispatch solution for delivery orders. With Driver XT, you can offer full-service delivery without maintaining an in-house driver fleet.
Driver XT is the perfect restaurant delivery software for merchants who want a new revenue stream and don't currently have an in-house delivery system. It allows you to retain all the order profits and full control of the consumer experience for delivery orders.
Turn to Revel’s POS Platform for Your Service Delivery Needs
Meeting and exceeding the expectations of your customers is one of the most vital factors in growing your business. Monitoring and improving service delivery is one of the most impactful ways to make positive gains on your bottom line.
With Revel’s cloud POS, we offer next-level delivery capabilities both in-house and third-party to meet the needs of your business.
Contact a sales representative today to learn more about how you can grab your piece of the booming food delivery service industry and take advantage of this growing market.
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