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The first widespread coupon was offered in 1887 when Coca Cola created a slip for a complimentary Coke. It doesn’t take a marketing expert to know how that strategy worked out for them. By 1913, about one in three Americans had received a free Coke and Coca-Cola had given away 8.5 million free...
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Not that long ago, Amazon began to change the face of retail. Once just an online book store a mere 21 years ago, there’s no question that Amazon has become an e-commerce powerhouse, dramatically reshaping the way consumers across the globe do business.
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There’s no doubt that a brand’s loyalty program can create a thriving and connected customer base. Whether it’s through punch cards or bonus items, rewards programs encourage returning business and demonstrate appreciation to valuable guests. Revel’s newest software update aims to further support...
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We already wrote about how Pokémon Go conquered the world in just a matter of a few days, breezing right past Twitter’s daily users. Given that the game leverages augmented reality in a way few ever have, its popularity created a unique opportunity for businesses to go after new customers. And go...
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Amazing hires are rare. To get even one or two employees that you know you can count on—who really go above and beyond on a daily basis and genuinely care about the business—is considered lucky to many small business owners. Was it just pure luck that you found a few employees with a strong work...
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Paris—the City of Light, the City of Love, and long claimant as one of the most visited cities in the world. In fact, last year alone, Paris was expected to attract more than 16 million foreign tourists. That’s more than seven times its population. It would be hard to ask for a better city to run a...
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Inventory is a vital aspect to any business, and if you’re a business owner with multiple locations, maintaining supplies for your customer demand can get tricky. Not only do you need to be able to transfer products, you also need to be able to view the status of the transfer.
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Have you ever wondered what other merchants are doing that’s driving their success? Ever wanted to rub shoulders with industry leaders and pick their brains? Ever wanted to attend a conference that got at the heart of small business pain points to help you ease some of that pain?
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How much time, would you estimate, do you spend searching for specific products you offer customers? Probably much more than any business owner is really willing to give up. And when creating an excellent customer experience, timing is everything.
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Self serve kiosks are rapidly popping up in brick and mortar shops and can be a great asset in your cafe. A kiosk provides customer engagement and autonomy in making purchasing decisions. Since kiosks can be leveraged for a variety of purposes, having clear goals in mind is necessary to deliver the...
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