Recent Articles from Revel

“Ever since I was two years old, I enjoyed drinking tea. It’s the last of the family traditions to stay with me—to have tea after every meal.” There’s a pause. “My mom always wanted to have her own tea shop, but she lived in China and opening a business back then was not really like it is now. The...

Revel 3 Minute Read

People have been ‘wearing the green’ celebrating St. Patrick’s Day for over two-hundred years, and it’s no surprise that in 2017 spending for the holiday is expected to reach $5.3 billion. St. Patty’s Day is one of the most globally celebrated holidays all year. It’s a great time for businesses to...

Revel 3 Minute Read

One of the biggest giants in the beverage industry, Coca-Cola, birthed the idea of the coupon. The consequence? Coke gave away an estimated 8.5 million free drinks and completely changed the way businesses market. In what was a last ditch effort to sell drinks, ended up turning a struggling soda...

Revel 3 Minute Read

If you are in the service industry, you know that customer happiness is a key indicator of how your restaurant is performing and a key point of competitor differentiation. “Service with a smile,” while important, is just the tip of the iceberg in achieving customer happiness.

Revel 3 Minute Read

Have you ever felt you need to keep family tradition alive? Frédéric Soulies, owner of Pitchoun Bakery, comes from three generations of bakers, and it’s in his blood to bake. The entire concept behind his business is around memories with his grandparents. Soulies’ grandparents would always call him...

Revel 3 Minute Read

An ever-changing tech landscape has conditioned the millennial shopper to embrace high-tech. New technologies affect shopping behaviors and evolving shopping behaviors affect technology—it’s a revolving door. This creates a complex, forward-thinking shopper.

Revel 3 Minute Read

Restaurants typically open out of an owner or chef’s passion for food, drink, and hospitality. However, restaurants only remain open as a result of strong business acumen and planning.

Revel 4 Minute Read

Upselling is a strategy that gives customers the option to purchase a pricier model of the original item or purchase add-ons with the goal of getting them to pay more than what they originally planned. Upselling customers leverages the momentum of purchase decisions to increase profit margins and...

Revel 3 Minute Read

Having an exquisite palette, unique recipes, superior customer service, and quality ingredients come at a high price. Even if you boast the best ramen in San Francisco and you’re armed with a 4.5 Yelp review, will your diners shell out big bucks for a bowl?

Revel 3 Minute Read

The intangible aspect of business—the who, what, and how—is your brand. A term widely used but often misunderstood and overlooked. A strong brand identity furthers customer recognition, loyalty, and credibility, giving you a competitive edge in the market.

Revel 3 Minute Read