Recent Articles from Pricing strategy

There is extensive research on consumer buying patterns, and how certain pricing methods can influence people’s perception of value. A number of moving parts factor into how people evaluate prices, and much of that decision-making is subconscious. Many businesses utilize psychological pricing...

Kelly Hogan 5 Minute Read

The pricing strategy you choose has a significant impact on the success of your business. The right pricing strategy can result in fantastic profit and excellent brand reputation, while the wrong strategy could send you crashing to the ground.

Stevie Carpenter 8 Minute Read

Are you trying to decide on a pricing strategy for your products and services? Evaluating your costs and adding markup isn't enough to figure out how much to charge for your goods.

Sydney Kida 11 Minute Read