Knowing how to leverage social media can play a key factor in your restaurant’s growth. Social media has evolved from rudimentary communication into a tool capable of connecting you with millions of consumers around the world, elevating your reputation, and inviting audiences in for more.
However, due to the changeable nature of social media and the many different forms of it that exist today, navigating and leveraging this form of marketing is not always a straightforward process.
By learning more about social media as a marketing tool and understanding what draws consumers towards your brand, you can catapult your restaurant to success.
Restaurants offer people an immersive, tangible, and very sensory-oriented customer experience. But until they walk through your doors and order your food, they only have their imaginations to create an idea of what it’s like to experience your unique offering.
A strong social media presence does many things for a business (which we’ll dive into later). But one of the most important things it does for brands in the restaurant sphere is tantalize existing and potential customers with engaging, immersive visuals and cues about who you are and what you do.
In order to grow as a business, you need to keep customers’ interest piqued with exciting news, relevant content, and an approach to marketing that does more than just inform: it needs to inspire.
In the world of today, sustainable social media growth is rooted in producing consistently engaging content and the strategic use of software tools that can deliver it to your audience’s online feeds. By leveraging social media, you can define and ignite your restaurant’s success.
The most renowned and profitable modern restaurants almost all have one thing in common: a strong command of visual language on social media and a keen understanding of social media marketing strategies.
With the right strategies in place, your restaurant can cultivate brand awareness, connect with customers on a more emotional level, and drive both online and foot traffic daily.
So if your restaurant is new to the industry or is seeking to leverage social media, what are the first steps you can take? We’ve outlined four of them below.
Step one: set up active, professionally run accounts on multiple social media platforms. Channels like Instagram, Facebook, and even TikTok tend to produce the best results for restaurants due to their focus and celebration of visual content, which pairs well with food shots and experience-based services.
Through comprehensive audience research, identify which social media platforms consumers within your target demographic are most active on and establish a strong presence on them.
Create engaging, brand-consistent profiles that upload regular content, follow industry trends, and engage with followers by way of comments, private message responses, and reciprocal likes with other brands or influencers in your line of business. Use statistics tools to track growth and watch your brand rise.
While images are still one of social media’s highest-performing types of content, getting creative about how it’s delivered and what other content varieties to merge with it is a great way to leverage attraction.
In addition to regular posting about the food you serve, consider what other aspects of your restaurant can be used to draw in more attention and traffic from customers. Some equally trendy and engaging content topics for restaurants include:
Consumers are known for their FOMO (fear of missing out). They also value the authentic insights and experiences of real customers above professional reviews. Statistics show that as many as 98% of people read reviews when looking at local businesses, and more than 33% check with friends before they make a decision about where to spend their money.
Knowing this, one of the most effective ways to get audiences eager to visit your restaurant is to highlight reviews and testimonials.
Consider adding positive reviews and testimonials to your content upload rotation. A regular spotlight on how much customers love your food, service, atmosphere, or flair is a very effective way to generate hype and win over the interest and loyalty of your social media audience.
In addition to providing curious audiences with reliable, authentic stories about customer’s experiences, promoting testimonials has another useful benefit: providing you with constructive feedback about your unique selling points, strengths, and weaknesses.
When it comes to restaurant growth, social media management plays a major role. Combined with excellent quality food, inspired dishes, great ambiance, and, of course, incredible customer service, you can leverage social media and help your restaurant reach new heights of engagement, expansion, and success.