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Sydney Kida

Recent Articles

Market Trends: Think Beyond the Storefront of Your Retail Store


Allow me to amend Benjamin Franklin’s assertion that death and taxes are life’s lone certainties. What he’s missing in that statement is change, which is also an undeniable reality. 

read time 4 Minute Read

How to Drive Traffic to Your Pizzeria

pizza industry

The Roman poet Publius Ovidius Naso, commonly known as Ovid is quoted saying, “A horse never runs so fast as when [it] has other horses to catch up and outpace.” Regardless of your stance on Roman poetry, there’s  no denying the widespread...

read time 8 Minute Read

How Pizza Technology is Changing the Industry

pizza industry

Since King Umberto and Queen Margherita of Naples, Italy ordered the first recorded pizza delivery in 1889, innovation and pizza technology have gone hand-in-hand. In addition to some of the best food delivery, pizza places lead the charge with...

read time 5 Minute Read

Restaurant Tech Improved Average Unit Volume for This Multi-Unit Brand

table service

Another Broken Egg Cafe is one of the fastest growing brands in the daytime restaurant segment. With more than 80 locations, including corporate and franchise restaurants, across 15 American states, Another Broken Egg is a thriving table-service...

read time 5 Minute Read

Weighing Convenience vs. Price for Food Delivery Subscriptions

food delivery

In spite of many shifts in the marketplace and in consumer preferences as of late, convenience continues to reign supreme for consumer spending behavior. One area where that translates meaningfully for food brands is that of delivery.

read time 4 Minute Read

Driving Loyalty with Drive Thru Coffee

coffee POS

Perhaps no one understands the true potential of the Ziggi’s Coffee mission to provide a convenient and superior cup of coffee with reliable service quite like the brand’s Director of Marketing, Kathryn Bleeker. For that particular customer, Ziggi’s...

read time 5 Minute Read

Clever Marketing Strategy Keeps Things Fresh for Growing Pizza Brand

marketing strategy

True of many great stories, this one starts in a bar; specifically, with the bouncer outside of a bar. In 1965, Earl “Red” Schoenheider saw an opportunity when the bar he secured as a bouncer was up for sale. He saw another when, later, the pizzeria...

read time 7 Minute Read

How Kiosk Restaurant Ordering Lifted One Brand’s Average Ticket Size

self-service kiosk

You’ve seen them in malls and grocery stores. But the question remains: kiosks in restaurants—do they belong? While they might not be the perfect fit for every concept, kiosk restaurant ordering had a tremendous impact for Balance Pan-Asian Grille,...

read time 5 Minute Read

15 Powerful Sales Promotional Ideas to Boost Your Brand


Sales promotions are the most powerful tools for retailers to grow their revenue and boost awareness around their brand. But in today’s competitive market, it feels like every brand out there has some kind of promotion running. So how do you make...

read time 9 Minute Read

How to Set Up an Online Ordering System That Works for You

online ordering

Fast-tracked by the pandemic, online ordering and takeout became the two leading revenue drivers for restaurants that could not welcome seated patrons. Managing a restaurant with online orders is profoundly different from running a standard...

read time 8 Minute Read