Recent Articles from Revel loyalty program

The ‘service with a smile’ mantra has had an ubiquitous influence within the service industry. Two decades ago the means needed to drive customer happiness was simple; friendly and informed employees. Since the advent of technology, specifically CRM tools, this precedent has seriously shifted. And...

Revel 2 Minute Read

With increasing competition in the marketplace, businesses feel compelled to offer discounts in order to entice customers. However, the tactic of using discounts as a “quick-fix” can be unsustainable, or even harmful to your business.

Revel 2 Minute Read

One of the biggest giants in the beverage industry, Coca-Cola, birthed the idea of the coupon. The consequence? Coke gave away an estimated 8.5 million free drinks and completely changed the way businesses market. In what was a last ditch effort to sell drinks, ended up turning a struggling soda...

Revel 3 Minute Read

Whether your loyalty program has been in place for years or is recently up and running, you may notice unredeemed points, low participation, or inconsistencies in your data. These are some warning signs that your current loyalty program is costing you more than benefiting you. So, how do you get...

Revel 2 Minute Read