Recent Articles from Price anchors

There is extensive research on consumer buying patterns, and how certain pricing methods can influence people’s perception of value. A number of moving parts factor into how people evaluate prices, and much of that decision-making is subconscious. Many businesses utilize psychological pricing...

Kelly Hogan 5 Minute Read

Having an exquisite palette, unique recipes, superior customer service, and quality ingredients come at a high price. Even if you boast the best ramen in San Francisco and you’re armed with a 4.5 Yelp review, will your diners shell out big bucks for a bowl?

Revel 3 Minute Read