Recent Articles from Personalized experience

Why Personalized Transactions Matter

In an increasingly digital age, consumers are often left feeling that there is less personalization in their everyday interactions. As online ordering and delivery apps replace meals out at local restaurants and e-commerce shopping competes with visits to retail stores, customers may be left...

3 Important Lessons Brick-And-Mortar Retailers Can Learn From eCommerce

Despite low prices and digital innovations driving consumers to buy online, brick-and-mortar stores continue to be consumers’ preferred place to complete a purchase -- in fact, 91% of shoppers research products online, then purchase in-store.

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