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Traditional marketing tends to treat each channel as a separate entity: online users get one experience, retail shoppers another, and social media users another. An omnichannel retail strategy unifies marketing, offering a personalized shopping experience across all customer touchpoints online and...
Coral Drake 5 Minute Read
The technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels.
Revel 3 Minute Read