Recent Articles from Millennials

An ever-changing tech landscape has conditioned the millennial shopper to embrace high-tech. New technologies affect shopping behaviors and evolving shopping behaviors affect technology—it’s a revolving door. This creates a complex, forward-thinking shopper.

Revel 3 Minute Read

The first widespread coupon was offered in 1887 when Coca Cola created a slip for a complimentary Coke. It doesn’t take a marketing expert to know how that strategy worked out for them. By 1913, about one in three Americans had received a free Coke and Coca-Cola had given away 8.5 million free...

Revel 3 Minute Read

Oh, the days of back-to-school shopping—that frenzy of looking for the trendiest threads and the coolest supplies. Shopping for the new school year is an exciting time for students, parents, and retailers alike. With spending on school shopping expected to reach $75.8 billion in 2016—a huge...

Revel 4 Minute Read