Restaurant technology is incredibly important for streamlining your back-of-house operations and equipping you with the critical data needed to enhance your operations. On the front of house side, technology is important for building relationships with your diners, driving the customer experience, and ultimately boosting your bottom line.
Just as quickly as restaurants are adopting these new technologies, customers are popularizing them; 3 out of 4 customers want more technology in stores. Here are the nine must-have guest facing technologies for your restaurant:
Mobile Order Takers
Make your guests happy by meeting them where they are. By being able to take down orders and process payments anywhere on the floor, you can quickly and seamlessly get to all your customers before they have a chance to have second thoughts.
Enhance your guest experience with the tech they love the most – WiFi. Whether your guests want to check the latest score of the game or reference a recent meme, improve your guests’ experience by advertising and offering free WiFi.
Review Sites
Reviews and ratings are table stakes in building awareness and reputation. When making dining decisions, 84% of people trust online reviews just as much as personal recommendations, and consumers read and consider reviews from restaurants more often than any other industry.
Start out by either claiming or adding your business on Google and Yelp, and build out your profile (include high-quality imagery!). Get ahead of online feedback – embrace it and use your happy customers to your advantage. Keep in mind that ultimately reviews are just another platform to engage with your customers!
Bill Splitting
Flexible payment options are incredibly important to diners. Ease the pain and annoyance of splitting restaurant bills both for the diners and the staff with bill splitting technology. Not only does this encourage groups to come back and dine but it helps the staff maintain order accuracy and bill the right customers for the right dish.
Digital Menu Boards
Present your menu and advertise your latest promotions on sleek Digital Menu Boards. You can keep your menu fresh and relevant by customizing the boards in a variety of sleek layouts and pushing changes instantly from your Management Console.
A simple but often overlooked way to drive the guest experience is with a CDS, which is the customer facing check out terminal. Empower your customer by letting them control the transaction process, see their order as it is entered, and engage directly with a loyalty program on the screen.
Self-Service Kiosks
Drive customer service with self-service. While this may sound counter intuitive – customers’ are demanding total control over their customer experience, which creates opportunity for restaurants to implement self-service kiosks. By integrating your CRM with your self-service kiosks, customers can easily see how many rewards and visit points they’ve accrued, reorder from a list of past purchases, and redeem rewards and gifts.
Online Ordering
Let your customers order from the couch. Make life easier while extending your customer reach and revenue by harnessing the power of online ordering. To encourage return visits, your customers can create accounts to store gift card data as well as secure, tokenized credit card information for repeat purchases.
Social Media
More and more people are discovering new restaurants thanks to social media, and with the proliferation of user-generated content, your customers that photograph your dishes automatically become your brand ambassadors. Social media is a can’t-miss channel for advertising and promoting your restaurant online, and engaging with your repeat customers.
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