Producing an engaging, highly trafficked, online presence can be a difficult undertaking for any business. Competition can be high, budgets scarce, and if you’re new, starting from scratch can take a lot of time and effort. Fortunately, with the right strategy, your online presence doesn’t have to suffer because of these constraints.
Interested in tips for growing your business online? Here are five ways to take your digital marketing to the next level:
The product or service you are providing likely won’t match the needs of every shopper. Knowing exactly who you want to reach is a powerful tool. Based on the sales data you’ve gathered from your Revel POS System, you can define who that target customer is. Going after targeted demographics and psychographics (buyers’ habits) with your integrated marketing campaign will attract the right audience. So, less money and sweat is spent pursuing after the wrong customer. With this information, you can start to assess where you want to apply your digital marketing efforts.
If you build it, they will come.
A statement only true if the website is built knowing the audience you defined in step one. It's not as much about getting visitors to your site as it is about getting the right kind of visitors. This is key in growing your business online. Your website should feature quality, personalized content, offer accessible information, and be technically responsive. To make sure your website accomplishes this, Google offers three free tools that can help you:
Google doesn’t just use your website to determine how it ranks you in its algorithm, it also takes into account your business listings. Whether it’s Yelp, Foursquare or others, it’s vital to stay up to date with the information and comments within these listings. Let’s talk about one of the most important:
Your Google My Business (GMB) listing increases visibility in local search results. Keeping with the sporting good store example, if someone were to search for “sporting goods” in the same city you are located in Google would reveal you and your competitors with a map and list that shows at the top of the Google search. In order to rank as high as possible you need to optimize your Google My Business listing to the fullest. This means verifying your listing, making sure your name, address, phone number information is correct, responding to reviews, adding photos, and choosing a business category. The more optimized your GMB listing is, the higher chance you have of getting seen in search listings.
Using social networks to grow your business is low-cost and gives you a direct line to current and prospective customers. You can use social networks like Facebook, Instagram, YouTube, and Twitter to connect with your customers and build brand awareness. It’s also good practice to start a blog on your website and share your posts through social to keep customers updated with how to’s, testimonials and relevant business stories.
If going after organic search traffic is a marathon, then using targeted ad campaigns through Pay Per Click (PPC) is a sprint. PPC can be one of the quickest, most profitable ways for a small business to advertise online, but on the flipside, it can also be one of the most expensive. The best approach to getting it right is to test, test some more, and then test again. This involves:
As shown through these five marketing steps, the internet has leveled the playing field where the visibility and reach that was once only available to large brands is now available to smaller businesses. Using these techniques in tandem with the data you collect from your Revel POS System will help you be successful in 2017 and beyond.