Know Your Customers: Gluten Intolerance & Your Restaurant

Revel Blog | Revel | September 24, 2013 |

iPad POS Industry Insights restaurants

Food allergies are on the rise—now more than ever, restaurant patrons with food allergies need to be aware of what they eat. Celiac Disease and gluten intolerance are especially prevalent, and many restaurants are tailoring certain menu items to suit these customers. Gluten-free bread is often an option, as well as gluten-free pasta. It’s obviously within a restaurant’s best interests to offer items that cater to the gluten-free set--doing so increases customer satisfaction, while simultaneously increasing the likelihood those customers will tell their gluten-free communities about your restaurant.

Offering gluten-free menu items is a wise decision for many restaurants, but is it enough? As with most food allergies, celiac disease can be rather serious, and a menu mix-up (such as putting bread crumbs on the eggplant parmesan) can lead to huge consequences. Not only will your customer get very sick, but he will also be unlikely to return to your restaurant. Your restaurant will have not only lost a customer, but will perhaps have also lost its reputation as being gluten-free friendly. How can you maintain your restaurant’s reputation while simultaneously building your loyal customer base?

CRM, or Customer Relationship Management, is an excellent way to not only keep track of loyal customers, but to take note of any food allergies or aversions. This ensures the safety and comfort of your customers while maintaining your restaurant’s spotless reputation. It’s important to know your customers and their allergies and aversions, and to take these into account when creating your menu and building your customer base. Your customers’ preferences affect your business, and CRM is an excellent way to offer personalized attention. This valuable feature is available in Revel’s advanced intelligent reporting suite.

Catering to individual preferences, aversions, or dietary choices in this day and age is sure to bring in customers to your restaurant. Keeping track of customer preferences is sure to keep them coming back.