5 Proven Tips to Expand Your Online Business Strategy in 2021


Revel Blog | Alero Iseh | August 6, 2021 |

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The digital world continues to evolve daily, expanding with new technology and software to help online businesses make the most of said space. However, to get ahead and stay ahead of the competition, you need to find ways to improve your business strategy constantly. 

This article will look at five tips that will help you dive into the digital market with fresher ideas to take on your competitors and rake in more clients. If you’re still undecided about expanding, keep reading to see why you need to do so in 2021. 

How to grow your online business in 5 simple steps

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Every business has existing tactics that help it kick off the ground, but to continue the growth journey, expansion needs to take place. We have selected five well-researched and proven tips to help your online business surge forward in the digital market. 

Tip 1: Introduce live video marketing

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In today’s world, customers are less likely to be swayed by text marketing only. Instead, visuals are the driving force of every business, and research by HubSpot confirms that 72% of consumers prefer being marketed to via video.

Taking it a step further, many businesses now employ live video marketing to push their products and services to consumers. The main idea behind live videos is to market to consumers in real-time via live engagement software and platforms such as Whisbi. 

It is immediate. It is authentic. It appeals to customers during every step of their purchasing consideration process, and helps them to make a decision faster. Via live video, a customer can understand your product or offer better and make informed decisions about the purchase. 

Did you know that 80% of consumers would rather watch a live video than read your blog? So if you aren’t already leveraging video marketing, it’s not too late to hop on the live video marketing train. 

You can start by running a Q & A session live to answer your potential customers’ questions about our products, or you can launch a new product live online to stimulate their interest in what you have to offer.

Tip 2: Improve the look and efficiency of your website

As an online business, your website is like the headquarters of your business. It is also the first point of contact for many consumers looking to use your business or services— and first impressions matter—a lot. 

If a first-time user visits your website and is turned off by the look of your website or has to wait some extra seconds for the site to load because your website is laggy or cluttered, you will lose that customer. 

Similarly, a cluttered website with so many elements but passes so little information will likely not help you convert customers. A study by Neilson Norman Group shows that users only read about 20% of the text on a screen, so it is really no good filling your landing page with a ton of text.  

Customers prefer to find direction to what they’re looking for on your website as quickly as possible. An easily navigable website will help to speed up their buying process. Have precise locations for essential items to the customers’ purchase process, for instance, at the top of your website. 

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A specific and concise call-to-action button is a must-have on your website. It must tell users exactly what action they need to take to your benefit, for instance, Start Your Free Trial, Buy Bundle Now, Choose Your Room Here, Add to Cart, etc.  

It is also necessary for your website to be mobile-friendly. With the newly updated mobile search rankings algorithm on Google, mobile-friendly sites will now rank higher than non-mobile-friendly sites.

Tip 3: Protect your customers’ data

The rise in digital technology has not only improved life for many people but also brought about a menace that your online business must battle. Cybertech has created an avenue for cybercriminals and internet fraudsters to take advantage of companies’ customer data to use for their fraudulent activities. 

This is why you need to ensure that you take preventive measures to keep your customer data away from the prying eyes of these people. One way to do this is to use high-end encryption technology such as SSL and HTTPS to provide security for your customers when they are on your site. 

With security measures like this in place, customers will be more confident to input payment information such as their credit card data when paying for products on your website. This will also spur clients to make more purchases on your site and grow your revenue because they know that their data is safe.

Another key customer data protection issue to consider is the different data laws protecting the collection and storage of customer information on your site. If you collect any type of personal information from your customers, it is important to note and stay in line with the different laws guiding data collection in your region.

Osano’s personal data guide provides details to help you understand how to collect personal data for your business in 2021.

Tip 4: Push audience-relevant content

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There’s no online business without content marketing as the backbone of their business strategy. However, for content to be useful and well-received by your audience, it must be relatable for them. 

There are so many things vying for your audiences’ attention. Research shows that over 4.4  billion blog posts are published daily; on Instagram, about 95 million posts are shared daily. 

Even if your killer search engine optimization (SEO) strategy manages to help you rank highly on Google or any social media, how can you keep your audiences’ attention long enough to convert? You need relatable content. 

The surest way to connect to your audience is to know them. If you don’t already have a target demographic or haven’t identified your buyer persona, you should work to do so. 

Start by identifying your business values and what your products and services offer. Next, ask yourself who these products will be best suited for. How old are they? What do they do for a living? Where can you find them? These will help you understand the best type of content to offer them.

Another point of relatability is to appeal to their emotions. Let your content address their pain points and pressing concerns by using peoples’ experiences to sway their decisions. 

For instance, if you offer beauty and skincare products, help your audience see how your products have helped a customer move from battling skin issues to making progress and finally overcoming the challenge. 

Bringing human experiences in selling your content helps users see the authenticity of your business which can positively influence their buying decision. 

Tip 5: Automate repetitive and boring tasks

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Technology has made life easier for us by creating software that can get the job done without human supervision. If you are looking to expand your online business, you should consider opting for automation of some of your work processes. 

This will help your employees focus on more important aspects of business that can help them feel more productive and maximize their potential. Repetitive tasks become boring and sometimes cause employees to burn out or feel useless in an organization. 

To help both employees and your business, introduce software that can handle tasks like this. For example, there are many customer relationship management (CRM) software options that can help your employees get repetitive jobs done intelligently, save time, and relieve stress. 

An example of such is Keap, a sales and marketing automation tool that handles your payments and invoicing, appointment scheduling, email follow-up, and so much more. 

Why you need to take the business expansion step

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If you are wondering whether an expansion for your online business is the next step for you, perhaps these benefits may interest you and help you decide.

Reach a different niche of customers

By trying out new and expanded online business strategies, you open your business up to a world of new customers. There is an entire niche of customers that your business is yet to explore. 

Without taking adequate measures to push your offerings to this new category of customers, you will lose a great deal of revenue and growth potential.

Evolve with the changing market

The digital market is continuously evolving and creating new concepts and ideas. A business that refuses to expand its strategy will not only be relegated to the back, it may even become obsolete.

Expanding your business helps you to remain relevant to your clients and customers and position you as an industry leader in the market.

Stay ahead of the competition

The business world is laden with so many businesses just like yours. How do you hope to stand out and stay fresh? If you leave your business growth to time and chance, your competition will overwhelm your business until it pushes you out of sales.

Conclusion

Online business expansion is something that every business owner must work towards to ensure consistent business growth. 

Employ the latest trends in marketing such as live video streaming, mobile-friendly websites, task automation, and customer data protection to create an online business empire. 

Following these tips will give you access to many more customers and keep you relevant and at the forefront of your industry.