The Permanence of Off-Premises Dining


Revel Blog | Kelly Hogan | August 25, 2021 |

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Growth of Off-Premises Dining Since the Pandemic

Off-premises dining has skyrocketed since the pandemic took hold in March 2020. Restaurants have seen massive growth in online ordering, curbside pickup and delivery. In fact, online food orders are expected to be $200 billion by 2025, and 53 percent of adults say purchasing takeout or delivery food is essential to the way they live. It’s no longer a question of “Is it necessary to have online ordering, pickup or delivery services?” Off-premises dining is essential in order to stay profitable in this digital-first world we live in today. 

In this blog post, I am going to walk you through how Revel’s off-premises technology will expand your business and grow your profits through multiple revenue streams. 

Online Ordering is Key to a Profitable Business 

Online ordering has grown exponentially this past year. The pandemic has shifted how consumers want to purchase their orders and consumers are looking for a safe, convenient and easy way to order their food. With native solutions, like Revel’s Online Ordering XT , you can control the off-premises consumer experience and maximize your profits with an online ordering solution that offers end-to-end branding touch points and integrates directly to your point of sale. 

Online Ordering XT comes with many features and benefits. Here are a few of them: 

Make Real-Time Updates from Anywhere 

Through a central console, you can make menu updates or add products and push them live with the click of a button. This is another great way to manage customer expectations and provide the best experience possible. You can ensure menu items and products only display when they’re available, and showcase new offerings to generate customer interest.

Keep Consumer Data

Unlike many third-party aggregators, with Online Ordering XT, user account data for online ordering stays with your business. This allows you to use customer profile information for personalized messaging and promotional materials. Customer relationship management (CRM) data can help you make reordering as simple as a single click, so customers can access their favorite items with ultimate ease and speed.

Enjoy the Benefits of a Full Integration 

Integration is a key benefit of Revel’s Online Ordering XT solution. You can link existing customer accounts in the CRM, connect with inventory to prevent accidental orders of items that are out of stock, and connect to Revel’s kitchen display system (KDS) to unlock regular order updates, removing customer ambiguity around order status.

Easily Configure the Solution you Desire 

With Online Ordering XT—in addition to the benefits above—you can set up your solution to cover hours of operation, holiday closures, and custom hours and/or menu items available for online orders. With Revel’s branding tool, incorporate visuals, brand colors, and custom fonts to offer an online experience that feels like your business.

Delivery Expands your Revenue Stream 

Delivery is another important factor to consider when expanding off-premises dining options. With the growth of delivery orders, it is essential you have the right technology to keep up with the demand. In fact, digital orders for delivery grew by 140 percent since the start of the pandemic and held a 38-percent share of total restaurant digital orders. 

I’d be remiss if I didn’t highlight Revel’s Delivery XT solution, another native offering that allows you to expand your business with delivery management tools that enable you to accept, manage, optimize and track delivery orders from your point of sale (POS). In addition, you get to keep all your profits by avoiding third party delivery fees (which can be as high as 30 percent)  and own your customer data to deliver an exceptional, personalized customer experience. 

The features and benefits don’t stop there! Here are a few more: 

Optimized Operations from Door to Door

Take your delivery offerings to the next level with Revel’s fully-integrated Delivery XT apps. You’ll enjoy faster deliveries, happier customers, and higher revenue with optimization of every order.

A Single Dashboard for Your Essential Delivery Metrics 

Through Revel’s new dispatch application powered by Captain AI, Delivery XT provides a single dashboard to help you easily assign orders, estimate delivery times, and track drivers on the road as they fulfill each delivery. The best part? All of these critical delivery insights pull into a single, central dashboard, ensuring you can keep an eye on every aspect of your delivery operations.

Excellent Service for Real-Time Tracking 

Wow your customers with a seamless delivery experience that recognizes return customers and their orders. From order placement to doorstep delivery, customers can track every order in real-time as their favorite dishes route directly to their home. 

Constant Contact Between You and Your Customers 

Able to communicate directly to customers via updated information from your kitchen display system (KDS), you can contact your customers through email or SMS. Manage expectations and kick your customer service up to the next level with order updates and expected arrival times.

Data for Smarter Route Updates 

Delivery XT is powered by Captain AI, allowing you to access data-driven efficiency for each delivery. Know where your drivers are located at all times with live tracking on a virtual map.

Order Organization with Revel's Order Ready Board 

With all the different ways to dine, it is essential your restaurant has a way to organize orders and streamline business operations. Revel’s Order Ready Board integrates directly with the platform’s POS, KDS, online ordering and delivery solutions. Additionally, the board is a public-facing display that color codes and easily organizes order information. It’s designed to help customers and delivery drivers alike quickly identify the status of their available orders for pickup. 

Revel has the Off-Premises Technology You Need

Learn more about Revel’s solutions and how our team can help you utilize the right technology to expand your revenue streams and business operations with off-premises solutions. Get a free demo today.