Gen Korean transcends the norm of Korean BBQ restaurants by incorporating new flavors into their dishes. Beyond their twist on flavors, Gen Korean offers a twist on traditional customer service. From robots delivering dishes to customers grilling food at their table – Gen Korean’s unique and modern operations have contributed to its huge success.
We had the pleasure of sitting down with the Vice President of Operations, David Kim, to learn more about how their business personalizes the customer experience. “Personally, what I really enjoy seeing is that each customer is able to feel very unique and very special in their own experience.”
The customer experience is a full sensory experience; it starts at the very moment they walk through the door. “If you take a look around, you can see that we do have a very modern design with the lights and the music. Personally, I feel like our restaurant is unique because of the fact that even though we’re a Korean barbeque house, it doesn’t feel just like a Korean restaurant.”
Technology Of the Future
Gen Korean customizes the customer experience by introducing modern technology. Customers can expect to see a bright LED-lit robot gliding by tables to deliver plates of food.
Once the food is delivered to the table, customers can play chef. They cook their meats right at the table to get the exact cook to their specifications and have fun watching the meats sizzle and caramelize! By putting the customer in the driver's seat – Gen Korean is fostering a personalized and unique experience for every diner. “A good thing about Gen is that, when people come in, they can order what they want and cook it exactly how they want it. Some people like their steak well-done, some people like their steak medium-well, some people like it raw,” said David.
He adds, “So you can come into Gen Korean Barbeque 10 different times, and you can have a unique experience every single time.”
To enable a futuristic customer experience for all 25 locations, Gen Korean partnered with Revel Systems. With customer experience in mind, David explains, "Revel's iPad POS System makes a huge difference in terms of the reliability, the consistency, of our customer service and the experience to the guests. And that difference is huge."
From the speed of service to inventory management, David notes, “We’re able to have the confidence and peace of mind that we’re not going to run out of product, and so we can give the customers exactly what they’re asking for.”
Gen Korean, a dynamic multi-location restaurant, knew they needed to future-proof their restaurant to scale at the pace they desire. Through fast growth, David made sure to never lose sight of his customers’ experience.
“Honestly, it’s very simple. Take care of the guests, give them what they want, when they want it and let them enjoy the meal and you can serve the next guest.”