Customers are upending the definition of customer service. Now, customers demand an end-to-end customer engagement solution. From the moment they walk into a store to the purchase, and now the new focus, the post-purchase.
The customer journey has evolved, so don’t treat your customers like a number. From restaurants to retail businesses – businesses are looking for new inventive ways to provide an exemplary customer experience. One such way is by providing personalized marketing and offerings.
Here, we roundup the statistics that prove the importance of personalized marketing and offerings:
Revealing Personal Information
Data is a touchy subject these days, and with the latest GDPR requirements, businesses are restricting their collection and use of data. While regulation is in place, data collection isn’t going anywhere. And as consumers that grew up as digital natives become the largest economic force, this cohort is more likely to reveal their personal information.
More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways. (Janrain)
Millennials & Personalization
Customization and personalization are key when marketing to millennials. To win over this generation hyper-targeting and messaging is important for one-to-one communication.
6.5% of millennials considered themselves brand loyal, and those who prefer personalized communications have a 28% higher brand loyalty than those who do not (SmarterHO)