Key Benefits of Online Ordering for Restaurants in 2022


The digital era has completely changed the restaurant landscape, and because of the growing digital trends, restaurants are asking the question – how do we survive? Staying ahead of customer trends and buying patterns is critical for survival.

Importantly, over the last decade, the point of purchase has evolved. This means customers aren’t just buying in-store, they are buying on their phones, on their computers, or on their tablets. By offering online ordering for restaurants you are enabling customers to place orders whenever and wherever they want.

Key Benefits of Online Ordering for Restaurants  

1. Increased Customer Satisfaction 

The price of expectation is high. In fact, nearly 60% of diners expect to order more online in 2022, and about 92% of all top-performing restaurants offered mobile order-ahead. By offering mobile food ordering, your business is not only catering to the convenience generation and deepening customer relationships.

2. New Revenue Stream 

Boost sales by introducing a new stream of revenue into your business. By offering the convenience of online ordering, you can usher in additional sales that you wouldn’t normally capture. It is projected that online ordering food revenue will rise to $220 billion in 2023 - 40% of restaurant sales. A new demographic of customers, who may not otherwise visit your establishment, can contribute to your revenue. And this can quickly become a huge source of revenue.

3. Keep the Profits and Consumer Data

Having an in-house mobile food ordering system will allow you to maintain control of your consumer experience, and keep all the profits and your consumer data. If you outsource to third parties, they can charge fees up to 30 percent per order!

Also, account data won’t stay with your business. That is why going with an in-house online ordering system is the best route because you keep all the profits and your consumer data. This allows you to take that data and use customer profile information for personalized messaging and promotional materials. CRM data can help you make reordering as simple as a single click, so customers can access their favorite items with ultimate ease and speed.

4. Improved Order Efficiency 

Ordering online improves operational efficiency by effectively eliminating order errors. By giving total control to the consumer to place an order, you can streamline your operations and increase throughput. It also helps to cut down on wait times.

Now that we discussed the benefits of what an online ordering system can do for your business, let’s get into all the benefits of Revel’s online ordering platform.

Revel’s online ordering platform, Online Ordering XT (OO XT), gives merchants full control of the consumer experience and maximizes profits on each sale. This solution offers end-to-end branding touchpoints and integrates directly into your point of sale.

Get Online Ordering XT

Some of the key features and benefits of OO XT include:

Real-time Updates from Anywhere

Through a central console, you can make menu updates or add products and push them live with the click of a button. This is another great way to manage customer expectations and provide the best experience possible. You can ensure menu items and products are only displayed when they’re available, and showcase new offerings to generate customer interest when customers order food online.

Frictionless Transactions for Your Customers

The sleek and intuitive interface for Online Ordering XT makes ordering quick and frictionless for your customers. Whether they browse your full menu or skip to a go-to order option, your customers can easily navigate the food ordering system no matter where, when, or how they place orders.

The Benefits of Full Integration

Integration is a key benefit of Revel’s Online Ordering XT solution. You can link existing customer accounts in the CRM, connect with inventory to prevent accidental orders of items that are out of stock, and connect to Revel’s kitchen display system (KDS) to unlock regular order updates, removing customer ambiguity around order status.

Easy Configuration of the Solution You Desire

With Online Ordering XT—in addition to the benefits above—you can set up your solution to cover hours of operation, holiday closures, and custom hours and/or menu items available for online orders. With Revel’s branding tool, deftly incorporate visuals, brand colors, and custom fonts to offer an online experience that still feels like your business.

Elevate Your Restaurant Online Ordering with OO XT

Request a free demo today to see how Online Ordering XT can help you elevate your off-premise experience and overall online food ordering system!