4 Key Benefits of Offering Online Ordering

Revel Blog | Revel | November 10, 2017 |

Advice Industry Insights and Trends

The digital era has completely changed the brick-and-mortar landscape, and because of the growing eCommerce industry, brick-and-mortars are asking the question – how do we survive? Staying abreast of customer trends and buying patterns is critical for survival.

Importantly, over the last decade the point of purchase has evolved. This means customers aren’t just buying in-store, they are buying on their phone, at their computer, or on their tablet. By offering online ordering you are enabling customers to place orders on their time.

Here are the four key benefits of offering online ordering:

Increased Customer Satisfaction

The price of expectation is high. And according to NPD Group, more delivery orders will soon be placed online than over the phone and QSR Web found that digital restaurant ordering is growing 300 percent faster than dine-in traffic. By offering online ordering, your business is catering to the convenience generation and deepening customer relationships.

New Revenue Stream

Boost sales by introducing a new stream of revenue into your business. By offering the convenience of online ordering, you can usher in additional sales that you wouldn’t normally capture. A new demographic of customers, who may not otherwise visit your establishment, can contribute to your revenue. And this can quickly become a huge source of revenue, for example, online ordering now makes up 45 percent of Domino’s Pizza’s sales in America.

Bigger Check Size

Pizza Sales reports that the average online pizza order is 18% higher than orders by phone. Average online check sizes are generally higher than in-store check sizes because online websites can personalize their upselling and cross-selling items to ensure that shoppers online baskets are full. Also, when consumers purchase from a person, some psychologists say this makes them purchase less out of guilt or fear of being judged.

Improved Efficiency

Ordering online improves operational efficiency by effectively eliminating order error. By giving total control to the consumer to place an order, you can streamline your operations and increase throughput. It also helps to cut down on wait times, and by implementing a Self-Service Kiosk you can make take-out simple, and quick for your customers.

Revel’s online ordering platform provides your business a web presence optimized for both desktop and mobile browsers. Using custom menus created through the Revel management console, product, inventory, and order information syncs seamlessly both in-store and online. To encourage return visits, your customers can create accounts to store loyalty program information, gift card data as well as secure, tokenized credit card information for repeat purchases.