Revel announced the Retail Revelations Report this week, which examines consumer habits, preferences, and expectations across the variety of channels that are currently utilized for retail shopping. While large eCommerce platforms like Amazon have undoubtedly influenced the way that consumers search for and buy goods, it may come as a surprise to learn that despite the disruption, there’s still a heavy preference for in-person experiences.
As technology shifts to meet the growing demands of the modern consumer, Amazon is working its way into brick and mortar locations to close the immediacy gap that they’ve struggled to improve on beyond their two day shipping.
Fortunately, for retailers that aren’t global giants, there’s renewed hope for not just staying competitive but actually taking a commanding role once again in local markets. On-demand technology creates new opportunities for business of all sizes to meet consumers on their own terms.
As consumers expect adaptability from retailers more than ever, it’s imperative for retailers to recognize how modern consumers want to shop and leverage available technology to do so affordably and efficiently.
Some key data available in this report includes:
- The rate at which consumers shop in-store compared to online
- Where consumers are most likely to develop strong brand loyalty
- The ways that consumers want to pay now—and what they hope for in the future
This report is intended to not only provide insight into the current and immediate future of the retail landscape based on shifting consumer preference, but also to provide solutions for retailers looking to meet those demands.
For brick and mortar retailers, it’s imperative to take immediate action to meet consumers where they are or risk becoming irrelevant. The Point of Sale has evolved to become the central nervous system of modern retail, and when leveraged properly, it can help provide a seamless experience for today’s consumer.
Download our free Retail Revelations Report today to learn more about the reality of today’s shifting retail landscape and ways to maximize your retails for a successful future.
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