With the rise of online shopping, many consumers find shopping in person to be a waste of time and gas. According to Internet Retailer, up to half of U.S. shoppers shop exclusively online, while a greater number choose to research a product on an E-commerce site before buying it at the physical store. That said, supplementing your brick-and-mortar presence with an E-commerce site is invaluable. Here are some of the top benefits:
The World Is Your Oyster. With E-commerce, you are no longer limited to the customers who enter your shop door. E-commerce overcomes geographical boundaries, making your product accessible to customers across the country, and even across the globe.
Higher Traffic Potential. According to Mashable, 45 percent of shoppers buy items online that they wouldn’t in person. Consumers scour the Internet on a daily basis to find goods like yours. Growing mobile market only supports online shopping, as consumers use smartphones and tablets to research products.
Cost Savings. An E-commerce website requires no greeters, checkers, operational clerks, or other personnel to run. The cost of hosting a website wins hands down over rent, utility, and maintenance costs of a physical space. These savings can trickle down to the customer in the form of discounts and other pricing incentives, potentially leading to higher sales.
Easy Advertising. Likely, your company already has a social media following. Avenues such as Facebook, Instagram, Twitter, and email are great tools for promoting your E-commerce platform. Additional forms of marketing, such as search engine optimization for higher organic search results, and pay-per-click options, are convenient and affordable.
Customer Satisfaction. While consumers appreciate individual service during in-person shopping, an E-commerce website gives customers a convenient, much-sought alternative. Create a memorable user experience through details like personalized check-out, high-quality images, service-oriented emails and blogs, and excellent customer support in the form of video tutorials and in-depth FAQs.
Are you ready to broaden your reach with an open source, E-commerce platform? Revel Systems offers an E-Commerce Platform that can be customized with your brand’s specific image and needs. Use open API to tailor your business features and watch your customer base grow.