For restaurant owners looking to diversify, catering is an attractive option. Done well, catering promises everything from higher profits to wider exposure beyond the confines of a traditional establishment. But adding this operational strategy can prove daunting, even to the most experienced restaurateur. Here are the Top 5 Tips to make a successful transition to catering:
Define Your Offerings. One of the biggest draws of catering? It’s flexible. Most any food service business can tailor their catering services to fit their business model. Your market strategy should combine practical limits with competitive differentiation.
Will you deliver or offer orders for pick-up? How wide of a geographical area will you serve? Will your services include a catering space to host events in-house? As you narrow down and manage this aspect of your business, Revel’s POS Catering Management Console is essential to maintaining proper control and visibility.
Deliver on Service. Catering creates new points of customer interaction with your business. Regulars expect an experience that’s consistent with what they enjoy in-store. New customers are evaluating how well your establishment meets pre-set expectations.
That said, level of service predicts the success of a catering business, where order-taking, production, packaging, and delivery must be well timed and executed. Revel’s Catering Management Console creates a streamlined process to smoothly manage orders from the point of sale forward.
Manage Sales Efficiently. According to QSR Magazine, some multi-unit restaurants report that 25 percent of top line sales come from catering. Beyond the confines of a traditional dining experience, consumers depend on catering for everything from formal events to boxed business lunches. Corporate orders or events provide a lot more scale from a sales to labor ratio.
By meeting this demand, your business is poised to bring in higher profits. A dedicated catering platform is essential to manage growth and keep business running smoothly. Revel’s POS Catering Management Console keeps detailed order histories to manage sales, assist with promotions, and anticipate future orders.
Capitalize on Community. Caterers are poised to build fun and meaningful relationships with community partners. Don’t miss out on the opportunity to get involved, increase your visibility, and strengthen your business image at the same time. Local festivals, charitable events, wine walks, school fundraisers, or holiday-themed events are just a handful of ways to get cooking.
Grow in Scale. As catering bumps up your revenue stream, make sure you’ve chosen an operational system that will keep the pace. Revel’s iPad POS for pre-order or catering businesses suits the independent shop owner and the multinational chain alike.