Coffee Shop Marketing Plan: Strategies for Your Business

Revel Blog | Revel Systems | March 16, 2021 |


5 Effective Ideas for Your Coffee Shop Marketing Plan

Owning an independent coffee shop has one essential benefit: many coffee drinkers prefer to support local businesses instead of purchasing from the big guys.

When you own a small local shop, all you need is a solid coffee shop marketing plan to convince everyone from the neighborhood to choose you over the big chains.

What is Coffee Shop Marketing?

Barista Magazine’s research found that 70 percent of coffee shops invest less than $100 in their marketing efforts each month. However, this amount isn’t due to the fact that coffee shops don’t advertise. They just do so differently than the average business. 

In many ways, coffee shops are a hybrid of yesterday and today. At their core, coffee shops are an old school business. However, to succeed in today’s business climate, a coffee shop owner must combine modern business approaches. 

Coffee shop marketing ideas include:

Social Media Advertising: Social ads work well for coffee shops on platforms such as Facebook and Instagram. Showcase images of your drinks and use these channels to promote any special deals and discounts you may be offering the public.

Reviews: Sites like Yelp are incredibly beneficial to coffee shops. They provide feedback about your establishment that can bring new patrons to your business. They’re also an excellent platform for you to showcase your brand and speak to your customers directly. Simply asking for reviews is a great way to create word of mouth about your business. 

Discount Programs: Many coffee shops implement loyalty programs or member discounts that entice customers to return again and again. These programs drive revenue and increase customer loyalty. 

A proper strategy includes creating a solid coffee shop marketing plan based on thorough market research, making smart investments, and taking action. This strategy needs to be maintained on a regular basis. 

How to Create a Coffee Shop Marketing Plan

Developing a coffee shop marketing plan is not an easy process. After all, there is no one-size-fits-all solution. As a result, when reviewing a coffee shop marketing plan sample, keep in mind that it is just that—a sample. However, it is important to note that each business needs to base its plan on its maturity, specific market, and target consumer.

Your coffee shop marketing plan should be unique and tailored to the specific requirements of your business.

Follow this basic outline to boost sales. It’s easy to follow and can be implemented for both new coffee shops or established shops. Every marketing plan should include the following actions:

  • Establishing marketing and financial goals
  • Researching the market
  • Analyzing the customer
  • Creating a calendar of marketing-related steps and activities
  • Retaining returning customers
  • Securing your finances

Coffee Shop Marketing Strategies and Ideas

When developing a marketing strategy, cafes must keep customers top of mind. Give your customers what they want, and they’ll fall in love with your business. But, how do you create an effective marketing strategy? 

Here are five excellent ideas you can use to create your own coffee shop strategy:

Make Your Coffee Shop More Attractive

As self-evident as it may sound, the entrance to your shop must be visible and attractive. Many bars and coffee shops have dark entries hidden from busy crowds. Don't make that mistake, ensure your shop has an eye-catching appeal.

Ideally, your shop should look good enough to lure people into stopping by for a cup of coffee, even if they hadn't intended to originally. 

Level Up Your Branding

Branding is an essential part of every marketing plan, especially for coffee shops. It sets you apart from all other similar businesses. A defined presence is absolutely necessary.

Your store shouldn't be just another coffee shop. Instead, it should have a story behind it, and it should promote specific values. Representing a strong brand all customers recognize and respect is essential.

If you can’t define the brand of your coffee shop, how will your customers know it?

They won’t gravitate towards you if they don't see (and like) who you are, what you believe in, and what you stand for as an organization.

Free Wi-Fi at a Pet-Friendly Coffee Shop

In the era of remote jobs and digital nomads looking for cozy places where they can work in peace, a charming coffee shop can quickly become everyone's favorite spot. All you need is a stable internet connection, good coffee, and free Wi-Fi.

Include a pet-friendly policy and allow your coffee drinkers to bring their furry friends. Just wait—they may never leave! 

If a consumer has more than one option in the area, he'll prefer the one where he can bring a pet, get some free Wi-Fi, and plug in a laptop if needed.

Digital and Social Media

If you aren't on social media by now, you’re missing out. Finish this article, then immediately create pages for your coffee shop across all popular channels. (We recommend prioritizing Facebook and Instagram.) Coffee shops should focus on creating a community of customers. Make your drink offerings unique, advertise them on social media, and speak to your followers about your craft. 

Increase your brand's reach by bringing your store's vibe to your content and share it with the community. You can post promotions on social media or organize photo contests geared towards user-generated content. 


Join Food Delivery Apps

According to the latest statistics, the average person has two delivery apps on their phone and makes an order twice a week. 

Joining food delivery apps is the easiest way to expand your reach beyond the neighborhood. It will make your coffee available to people who want the convenience of delivery. 

Do More with Revel Systems

Grabbing a cup of coffee in the morning is a ritual for many people. Use these marketing ideas to make sure they choose your coffee shop over the competition. 

Outside of traditional marketing efforts, consider a cloud-based POS platform built specifically for cafés. Revel’s coffee shop POS is built to maximize ease-of-use, convenience, and operational speed, allowing you to focus on what you do best: make great coffee. Contact us to learn more or to request a free demo.