In the retail industry, seasonal sales dips are inevitable. Shopping habits change, as do economic circumstances, potentially leaving thousands of retailers struggling to stay afloat. Occasionally, situations beyond our control, such as COVID-19, can force the retail industry into turmoil and even recession.
However, there is hope ahead! If you’re wondering how to increase sales in retail, we will share some handy retailing tips. Read on to discover ten steps towards an action plan to increase sales in retail.
Whenever anything exciting happens in your business, highlight the milestone or event on your social media pages, and send a press release to local media. For example, if you decide to launch a mid-season sale, you could promote it on Instagram and Facebook and send a press release inviting customers to a special launch event. These are marketing tactics that could significantly improve retail sales.
A new occasion is a perfect excuse for generating buzz and increasing sales. This occasion could be a date of significance like the date that your store opened. Every year, you could create a ‘Birthday event’ for your store and its customers. During this event, you can run special promotions as one of the many ways to increase sales in retail.
Still pondering how to drive sales in retail? First, revamp your customer service by listening to your customers’ desires and expectations. Next, educate your clientele about your products. Finally, let your valued customers know that you appreciate their business. This can be achieved by rolling out reward schemes or being creative around your approach to customer experience.
One of the most cost-effective ways to increase sales in retail is to harness the power of social media for your store. The best approach to social media for a retail store is to post regular updates and images across channels like Instagram and Facebook. Your followers will lose faith in your social presence if you only post to promote a sale, so share content that informs, entertains, and provides value.
You want your store to be visible when somebody searches online for products that you stock. For example, if you sell women’s shoes, you’ll want to be on the first page of Google’s results when someone searches ‘women’s shoes near me’. To ensure online visibility, make sure you list your business on Google, Facebook, and any local directories. Consider investing in SEO to increase your foot traffic and online visibility.
If you want to know how to increase retail sales in the current economic climate, you should implement a ‘click and collect’ service for your customers. COVID-19 restrictions have seen thousands of stores forced to close their doors, ‘click and collect’ services offer customers contactless shopping solutions. Parking lot pick-ups or home delivery services could help you to stay afloat over the coming months.
It’s in your best interest to hire employees that really want to be part of your business, know your products inside out, and flex their natural affinity for sales. This means smartening up during your recruitment drive and implementing a world-class training policy to ensure your staff are the best of the best.
Having a fantastic looking store is the first step towards looking the part. However, if you want to keep driving foot-traffic and sales, you need to keep your in-store visuals relevant and fresh. This requires updating the interior décor in line with the latest seasons and trends. Mark shopping dates and special occasions in your store calendar and make sure your store is decorated to promote any special events.
During slower sales periods, it’s a good idea to increase your marketing spend. This could mean investing an extra $100 into social media advertising or paying for an ad in your local newspaper.
The type of advertising that will increase sales for your business depends on your industry, location, and clientele. For example, if you run a sportswear store, it could pay dividends to work with an Instagram influencer in your area with a large sports-related following.
In addition to facilitating purchases, POS systems help retailers to track inventory, communicate orders, register coupons, track buyer habits, and market their merchandise. They are a vital part of the marketing, management, and customer service mix. Efficient POS equipment can help you increase sales, save time, and become a more streamlined and efficient business.
There you have it, ten steps on how to increase sales in your retail store. Revel’s expert team of retail sales professionals has been installing and implementing POS hardware for many years. We’ve helped thousands of retailers significantly improve their customer experience while increasing their sales. Contact us for a free demo today.