CRM Software Benefits - Explained | Revel Systems

Revel Blog | Revel Systems | December 15, 2020 |


7 of the Top Benefits of Customer Relationship Management (CRM) Software

No matter what industry you’re in, your customers are your organization’s most valuable asset. Your customers bring in revenue, offer you crucial feedback, and allow you to try out new ideas. That’s why understanding and appreciating your customers should be your business’s number one priority. 

You may have heard of CRM software, but did you know that the way your business manages its customer database is essential to the success of your organization? Relationships provide a bridge between your business’s products or services and the needs of your customers, and CRM technology allows you to understand the relationship component. Now, more than ever, you should learn about the benefits of CRM technology and implement this software into your business model.

Here are a few of the major benefits of CRM software for your organization:

1. Maintain a centralized database

One of the biggest benefits of CRM software is that CRM technology enables your whole sales organization to keep all prospect data in a centralized database. This database allows for quick cross-team access and easy information management through a shared location. CRM software also frees up time for sales reps. While you would previously spend time manually digging through records and files to find the necessary information to close deals with prospects, you can now access this data with the click of a button. 

2. Manage all of your communication with prospects

One of the top advantages of CRM software is that you can manage all of your internal and external communication through the CRM. Sales reps can track every part of the buyer journey, including interactions, phone calls, and emails. Your CRM can help a rep figure out if (and when) they need to reach back out to a particular prospect and whether or not they have already relayed resources to that potential customer.

3. Automate data entry

One of the top CRM software benefits is that your team never needs to spend time manually entering data and information from emails, calls, meetings, and interactions. The CRM automatically collects and aggregates this information within the system. CRMs also allow sales reps to categorize deals by their current stage, then the system automatically handles the weighting, summation, and visualization, keeping the process efficient for everyone. The automation process of the CRM saves a lot of time and money for your business.

4. Create sales reports

The ability to create sales reports is one of the top CRM benefits. With CRM software, your sales team can collect and organize all of the data and information about prospects and deals with features like sales dashboards and reports. This streamlined process allows them to better manage their contacts, deals, and pipelines. Sales reps are also able to evaluate their performance and keep track of the steps needed to reach their sales quotas. Furthermore, sales managers can use these reports to determine how their team is tracking towards their quotas and to review closed deals. You’ll keep your team organized because other leaders within your company can also monitor revenue numbers through the CRM.

5. Automate forecasting for sales performance

Your organization will be able to automate forecasting for your sales performance, perhaps one of the biggest benefits of CRM systems. In order to make informed decisions for your business, you must be able to strategically plan. With CRM reports, you can pull important metrics, like monthly recurring revenue and year-over-year growth, to identify trends and create forecasting for your sales performance. Sales reps and managers can also identify which activities and sources are the most profitable based on lead generation. Using this data, organization leaders can create sales projections and adjust pipeline estimates as needed.

6. Scale sales processes over time 

Target customer relationship management gives your sales team one location where they can view all of their leads, prospects, and customers over a particular period of time. You can also see specific activities like meetings, calls, and emails. Sales managers can use this information to figure out trends and determine which processes are working for your team and which processes could use some improvement.

7. Facilitate team communication

One of the top CRM systems benefits is that you can facilitate effective team communication throughout your sales organization and among your sales reps. Team communication is crucial in order to manage and maintain your brand image. Sales reps are all interacting with different prospects, but you want your customers to have similar experiences with your brand. And, communication helps your sales reps work together to reach quotas. With CRM software, you can keep your team up to date when you reassign leads and tag sales reps on specific deals. 

Discover How Revel Systems Can Help

Are you interested in learning more about the benefits of CRM technology? Book a free demo with Revel today to gain more information about CRM advantages, CRM packages, and our point of sale software features