Pickup orders, sometimes called “curbside pickup,” have become commonplace in the post-pandemic dining scene. Takeout orders soared in volume in the months following the outbreak of COVID-19 and subsequent restaurant re-openings. With fewer people dining on-premise, there’s definitely value in a well-organized expo window. An order ready board may just be the tech your restaurant needs. It can help keep operations running smoothly as consumers, delivery drivers, and wait staff alike flock to your pickup counter to make sense of the packaged orders. In the following blog post, we’ll explore factors that help elevate an off-premise guest experience. We'll also take a close look at efficiencies and services improvements an order ready board can introduce to your restaurant.
How to win with off-premise diners
Especially if you are customer obsessed, the idea that off-premise dining likely accounts for a majority of the guests consuming your food can be maddening. After all, how do you deliver an exceptional guest experience when few or no diners stay with you through the meal?Fortunately, the restaurant industry has reacted quickly, largely out of necessity, to find some answers to this very question. A big way to win is with pickup orders. Here’s why:
Benefits of pickup orders
Unlike delivery orders, pickup orders still offer great convenience to your customers. For starters, there is no delivery fee tacked onto the end of their bill. Pickup orders reduce the wait time between order placement and food receipt. And (assuming consumers arrive near the estimated order completion time), the food is likely fresher and ready at the right temperature as soon as it’s in hand. All of those factors add up to a more positive off-premise dining experience for consumers. And the benefits don’t stop there. Pickup orders have tangible benefits for businesses, too.
More profitable sales
Think about it. With pickup orders you’re paying fewer people than you are with delivery. Whether you consider in-house drivers or a third-party offering, both options require additional cost per order. And, without added delivery fees, your consumers are more likely to tip your staff well, as the order subtotal won’t already have them balking.
Short lead time for development and implementation
Another beautiful aspect of pickup orders is you don’t have to change much to make them happen. There’s a bit of configuring involved if you want to offer online ordering in addition to orders called in by phone. However, many modern point of sale (POS) systems offer integrated online ordering solutions. These can be “turned on” with a quick call to your account representative and the flip of a switch. Better still, integrated online ordering means inbound orders will hit your system for kitchen prep, and later, your backend reporting, in the same way. The only major difference with pickup orders comes with packaging and labeling them so they’re organized and ready to go when the consumer arrives.
A cost effective method for increasing sales
With minimal investment or operational changes your establishment can be ready to embrace a new revenue stream. Pickup orders are the perfect bridge between restaurant accessibility and contactless, off-premise dining. This avenue can help businesses like yours reach wider audiences. It can eliminate diner anxiety around wait times and order status. Ultimately, it can provide a safe, positive experience for guests.
Improve your order flow with an order ready board
Tailored to enhance speed-of-service and improve the pickup and delivery experience for your establishment, Revel’s order ready board is a public-facing display that color codes and easily organizes order information. It’s designed to help customers and delivery drivers alike quickly identify the status of their available orders for pickup.
Optimal efficiency with a kitchen display system
Kitchens already using kitchen display systems (KDS) to digitally display orders for prep and firing on the line can connect directly to an order ready board. That means there's no disruption from order placement on a POS, to order transmission to the kitchen, to order status updates on the order ready board. The process is fluid, ensuring fast and accurate execution of each order. Digital solutions likes these are helping restaurants enhance their service.
With an order ready board, consumers get their orders quickly, easily, and accurately, with visible status updates along the way. Whether the order is for delivery, available for curbside pickup, or a drive-thru option, an order ready board offers a fully-branded experience and a packaged final step in seamless order flow. The order ready board’s direct integration with Revel’s online ordering solution ensures consumers are never asking questions like, “Where’s my order? Did the restaurant receive it? Are the kitchen staff working on it yet? Where do I pick it up when it’s ready?” And as a digital solution for order information, it eliminates the need for human interaction at the point of pickup. As COVID-19 remains a present threat to health and interpersonal engagement, reducing person-to-person touch points makes for a safer pickup experience. A final step that brings true peace of mind for every order, the order ready board is a way to leave a lasting positive impression with guests.
Easily update your operations with a cloud-based POS
Need a POS platform that supports regular updates and fluid changes? Connect with a Revel sales representative today to learn how a cloud-based system offers the ease and flexibility to provide the features you need for the business you desire.