Digital Marketing Strategies That Can Help Your Business During Lockdown
Digital solutions, including digital marketing strategies, have long been hot topics for the business marketplace. Then 2020 happened, and these strategies are more crucial than ever. Over these past months, the COVID-19 pandemic has changed everyone’s lifestyles and many countries are still in lockdown. Businesses are starting to fail because physical stores have been forced to keep their doors closed. Companies most at risk, of course, are those that have had little to no online presence. This situation has really brought home how important it is to promote our businesses on the web.Image Source: SHRMStatistics from SHRM show that 42% of small businesses have closed due to the impact of COVID-19. When the lockdown began, businesses that relied on a physical store presence saw their sales plummet. Fortunately, there have been many company owners who noticed the declining trend in business and have been able to adapt fast. Creating or reforming their websites and using other selling platforms have been a few of the steps taken in an urgent need to adapt to digital marketing. We all hope for the end of this pandemic and a speedy recovery on all fronts. But for now, here are some digital marketing tips that can help get your business through this time of lockdown.
What are the first things you can do for your business?
Create An Awesome Digital Presence
People are using their phones more than ever during this season. Most of us are using much of our time checking for the latest news, shopping options, and food deliveries.During these times, almostall purchases are made online. Keeping a good digital presence can help your business. If you have a website, do proper maintenance and make sure that your site is running well and is fast to load. You should do search engine optimization(SEO) to better position your posts in Google's top search results. Image Source: ccinsightAs we can see, the online activity in all four countries rose significantly when the pandemic started to spread. Always make sure that your page is appealing to your viewers. WordPress website design can help you choose the right aesthetic for your page. If your page is pleasing and appealing to consumers, there is a much higher chance of them revisiting.
Optimize Your Social Media Accounts
If you are already using Facebook, Twitter, and Instagram then you are ahead. Make sure to have a connection with your customers. Let them know that your business is ready to cater to them. Create content to show that you are still active even in these trying times. Always staying connected with your customers can help in building trust. You’ll need to keep your marketing strategies flexible and adaptable, but it will be worth it in the long run.
Create Content That Can Help Your Consumers
Upload blog posts or newsletters on your website or page. Share stories to engage your audience. This strategy can help to build better relationships with your target market. Continuous communication will make loyal customers. You can create posts that can persuade them that your service or product is worth their money.
How Can You Step-Up Your Digital Marketing Outside Social Media?
Implementing eCommerce For Items You Are Selling
Offer more options to your customers since store visits aren't allowed. Try offering delivery services to continue the flow of business in this situation. Think about what is attractive to customers. Make sure there are a lot of payment options available. You can ask them to pay by card, by online banking, or even cash on delivery and that adds convenience to them. Different strategies can also be done through eCommerce such as cross-selling.
Provide Special Offers Or Discounts
This strategy is a great way to give back to your customers. Everyone cares about saving money and they would appreciate this relatively small gesture from you. By taking this action, you are building trust, and you can gain more loyal customers. Maximize all the platforms to extend the reach of your posts. Don't forget to promote your offers on all your social media platforms.
Still Not Reaching Much Of Your Target Market?
Keep On Promoting Your Business
Now that you have your online presence, you should be consistent in your publicity. Use all your social media accounts to promote your business. You can also check on Google Ads and Facebook Ads to boost your reach faster.
Relay The Updates In Your Business To Your Customers
The pandemic has forced us to deliver our goods by different methods. You would do well to keep your target market updated with what is going on in your business. People want to know. Whether you are offering a new product, a new delivery service, a new payment method, that you’re still there!
Do Local Search Engine Optimization
One struggle for people buying online is that they don't know when their purchase will arrive or how their purchase will arrive. With the help of local search engine optimization, you can locate customers in your area. Using some tools, you can locate keywords that are most searched within the community.Image Source: ThinkWithGoogleLocal SEO has been a proven technique even before the pandemic but it is especially more useful now because more people are searching for goods and services that are available nearby.Create a Google My Business account and start selling stuff in your locality. After providing for the needs of your client, try to ask for feedback or review. By earning positive reviews for your page, your business will be dramatically improved throughout your local area in no time. You’re helping meet families’ needs from the convenience of their own homes.
Do You Want More Effective Results For The Long Run?
Answer Questions Within Your Specialty
There are a lot of questions left unanswered on the web. By answering these questions, you are instantly building a connection with the person. If he/she is happy with your answer, you can then offer your products and have a high probability of getting a sale.
Gather All Your Data And Check What's Working And What's Not
There are a lot of strategies, but we're not sure what specific technique will work for your product or service. The only thing to do is try and keep trying. Know which things impact your sales. By using proper analytics, we can determine which of the strategies were helpful for the growth of our online presence.
Your Business Should Do These Digital Marketing Strategies Right Now
Image Source: SearchEngineWatchThese are many techniques that have worked with many businesses today. Companies are making moves to improve their business and retain their income. If you haven’t implemented digital marketing strategies yet, it’s not too late. A great place to start is with a next level POS system and business management platform. Although we can't exactly determine which strategy will work best for you, keep in mind that there is a lot of help out there. Start experimenting now and do analytics; find the plan and best techniques that will be right for your business. All images are from pexels.com