When potential customers are looking for a place to get a great cup of coffee, they have an endless number of options to choose from. The right POS features can help coffee shop stand out from the crowd and keep customers coming back. Below are five cafe POS features to prioritize as you look to grow.
5 Must-Have Coffee Shop POS Features
Customer Facing Display
Equip your POS terminals with customer facing screens, or a Customer Display System. These integrated screens enable customers to follow along as your team inputs orders, opt-in for loyalty programs, and allows on-screen tips – bonus: on-screen, pre-set tips mean higher tips for your team!
Customer Relationship Management and Reporting
With a CRM system that is built into the POS system, you’ll be able to collect important customer data, enabling your coffee shop to build a detailed customer database over time. This information allows cafes to gain valuable insight about their customers, like which guests visit at most often, spend the most, and what are the most popular items.
Flexible Menu Management
Whether your customers are ordering a simple cup of coffee or an extra-hot, non-fat, vanilla latte; your team should be able to quickly place orders. Using a system, like Revel, enables input of an endless amount of modifiers, so every order is perfect. Additionally, cafes that have seasonal menus or that frequently offer specials need a POS system that makes it very easy to update the menu. With Revel, coffee shops can make menu changes in real time from anywhere or set rotating menus based on offerings.
Enable your customers to share your business with friends and family. Loyal customers are your best advocates; empower them to refer new business through Gift Cards. As an added bonus, it’s been found that gift card recipients spend 20% more than the value of their gift card and 75% of those who overspend spend 60% more than the card’s value.
Mobile Loyalty Program
It can seem hard to keep up with every customer, but with a mobile loyalty program, it's possible to build stronger relationships with your regulars. Loyalty programs are a great way to show your customers how much you appreciate their business and encourage future visits. To learn more about how Revel is helping coffee shops achieve goals, check out How to Run a Successful Coffee Shop, a guide to help coffee shops brew up business.