According to PMQ the pizza industry accounts for $128 billion dollars globally, $44 billion of which makes up the U.S. industry. These numbers represent a huge potential for opportunity. And regardless of whether your menu features traditional Sicilian pizza, Chicago deep-dish, or thin crust California-style—there is no doubting the world’s love of pizza.
But in response to serious customer demand, the market has become saturated; so much so that 17% of all U.S. restaurants are pizzerias. The competition in this industry has left even the largest franchises vulnerable. Businesses big and small are realizing that a winning recipe is only one of many ingredients for success.
While some seek to deploy price slashing promotions and expensive marketing campaigns; there’s a smarter, cheaper way of gaining a competitive edge. And that is, new technology.
Ditching their old systems, businesses are becoming increasingly aware of the costs of outdated technology; a study by Microsoft found that more than 90% of consumers said they would consider taking their business elsewhere rather than work with a company that uses outdated technology.
So even if your recipe is a century old, your technology shouldn’t be.
In this infographic, we’ve gathered the latest statistics about the current pizza market and how technology is disrupting an age-old industry.