You own a retail store, and chances are you know that Black Friday—aka, the day after Thanksgiving—is one of the biggest shopping days of the year. Last year, shoppers spent a record $59.1 billion over the Black Friday weekend. As an owner of a retail business, you want to be prepared, and to make sure your shop gets a piece of the profits.
What are the best ways to prepare for Black Friday? While there are many factors to consider, here are the top three things to think about:
Inventory: While this may seem obvious, make sure your store is well-stocked with your best-sellers. Using inventory management is an excellent way to make sure you’re fully stocked for the big day. Set up notifications on your point of sale to let you know when you’re running low on an item so you can reorder more in time for Black Friday.
Engagement: Make sure your customers know that not only are you open for Black Friday, you’re offering amazing deals that they need to take advantage of. It helps to advertise your sale on the days leading to the event, and to use social media to tweet out specials and share photos on Facebook directly from your POS system.
Always On: The last thing you need is for your POS system to go down on Black Friday. Prevent this from happening by utilizing a POS that is “always on”--that maintains full functionality even if the Internet connection is slow or nonexistent. This way you won’t miss out on any transactions, or any opportunities for retail success on Black Friday.
Consider the three above factors when preparing your shop for Black Friday. Make sure this busiest shopping day of the year goes smoothly, and your business comes out on top as a result.