Customer loyalty comes at a price. Patrons have expectation for customer service at every touchpoint of a restaurant. This isn’t a groundbreaking idea, but sometimes it is a little tough to grasp. While you may think that, as a restaurateur, the amenities and ordering options that you need to provide and ensure a good customer experience for your patrons has only to do with what you stock in the store (menus, a nice ambience, clean restrooms and quick service, for example), it’s not quite that simple. We live in a time where customers’ expectations are constantly changing.
With the rise of the social and mobile applications, many customers expect a restaurant to integrate this technology into their eating experience. Customers want to “check in” at their favorite restaurants, and share preferred menu items with friends. To do this, you can add your restaurant to a reservation network like OpenTable or try something that can directly affect your sales.
Why Online Ordering?
Online ordering has become popular among many restaurants because of the way that it can expand your take out, international shipping delivery and catering operations. Not only does online ordering allow your customers an easier means of placing orders, but they often integrate directly into your website and point of sale system.
It’s simple. All you have to do is implement an online ordering interface at the forefront of your web presence that allows people to purchase as soon as they’re introduced to your product. This way, you’re removing all of the barriers that might inhibit them from trying your products for the first time. This is also a great way to generate repeat business because, once a user realizes how easy it is to order with your online system, they’ll return whenever they don’t want to deal with the hassle of other ordering systems.
Social and Mobile
Another benefit of online ordering systems is that they’re tailor-made to enhance your social and mobile presence. Imagine adding a “share,” “tweet” or “like” option to each customer’s order. Not only does this type of function allow your customers the ability to interact with their favorite social media networks through your ordering interface, but it is also a wonderful means of viral marketing. Each customer who shares his order becomes an ambassador for your brand.
What’s the Best Way?
Online ordering sure does sound great, doesn’t it? Luckily, Revel can make sure that the integration process is painless. As some of you may know, Revel recently announced its plans to offer PayPal™ at more brick and mortar locations--a feature which will enable patrons to place their orders online ahead of time via mobile device. Other online ordering partners--such as Cloudmine and Zuppler--can be found in Revel’s POS marketplace. Online ordering exactly what you need to take your restaurant to the next level, and Revel is prepared to help you do just that.
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