Let the countdown begin! The first day of summer is around the corner. How are you going to get your business ready for the busy season? According to The Guardian, clothing sales alone increased 1.8% from summer weather with a year-on-year increase in the month of June. Take advantage of the hot trend and get your store ready for summer with our top 3 tips and tricks:
1. Get outdoors and put yourself out there The best part about summer is the weather. Why not make a good use of it? Get your business outdoors where the customers are and throw an event and make sure you have a mobile iPad POS to take transactions. Not only will your event attract more customers, but it is a great marketing effort to get your brand out there. Perhaps you want to set up a booth at your local summer festival or have a sidewalk sale. Amit Bhaiya, CEO and co-founder of Dotcomweavers (a web and e-commerce solutions company), shared in a recent Huffington Post article his recommendation of sending monthly summer-focused email newsletters to consumers. A great start to market your summer event is to send a newsletter to your customers.
2. Everyone loves summer sale Who doesn't love summer sale? Kiplinger's latest forecast on retail sales and consumer spending revealed shoppers are poised to spend more on clothes as temperatures rise. If you own a retail clothing store in particular, try some promotional offerings with your retail POS on summer wear and items. Have some fun with your discounts - even give an edge by rewarding customers for their purchases. Don’t forget about the major tourist rush during the summer too. Tourists are more likely to spend money when travelling so factor in tourism when coming up with summer retail sales and discount ideas. Try partnering with local attractions, tourist hubs, hotels, restaurants or tour companies to get flyers around your summer sales in their locations.
3. Go big on social or go home Did you know that 68% of millennials get the news from social media? Social media has always been crucial for businesses, especially for those in retail. Not only does it build brand awareness and connect businesses to its customers, but it allows for real-time marketing efforts such as last minute sales promos or new product spotlights. In today’s world everyone is connected so make sure your followers are always up-to-date on your fun summer happenings. Even start a cool new summer hashtag for your business so that customers can jump in on the fun and help promote your business for you on social media.
Don’t let sales slip through the crack this summer! Try these tips and tricks for your retail store to really get things heated up.