Recent Articles from Frozen yogurt

4 Fun Marketing Tips for Your Froyo Shop

Summer is here and there’s nothing better than a yummy cup of froyo on a hot day! Did you know in a recent study that 79 percent of customers preferred froyo to regular ice cream? It’s time to capitalize on the froyo craze and get your share of the $486 million industry. Marketing is key to...

Frozen Yogurt Shop Trends

Frozen Yogurt shops are popping up just about everywhere, from downtown shopping spaces to larger mall locations. Froyo is increasingly popular as a lower calorie, nonfat or low-fat alternative to ice cream. A 2012 story on myfroyo.com¹ put sales of frozen yogurt at over $200 million annually,...

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