The holidays are right around the corner! What better way to take advantage of this time of year than by getting creative than with holiday promotions?
Now is the time to start thinking about how you can drive sales and keep your business top of mind when it comes to gift giving or dining out. A great way to attract customers is by offering discounts, gift cards or rewards for this holiday season.
Did you know that sixty-two percent of consumers hope to receive a restaurant gift card for the holidays? Of those consumers, 62% want a gift card to their favorite restaurant, while 20% want to try a new spot. This is a huge revenue opportunity for restaurants.
It’s pretty tough to turn down a good deal, especially during the holidays. With this in mind, it is essential to look for different ways to promote your business.
Have you considered the flexibility of your POS when it comes to business promotions? While that might not be the first place your mind goes, the POS can actually be a very valuable tool for seasonal deals and specials.
Of course, not just any POS will do. You’ll want to leverage a POS that allows you to creatively and easily configure discounts. For example, you might offer 20 percent off for Black Friday deals or a “buy one item and get the second half off” special during the month of December.
The right POS platform will make it simple to display and promote discounts like these, and will help you measure their promotional success on the backend through insightful data.
Another great way to drive engagement with your seasonal offers is to tie discounts to your loyalty program. When done correctly, this can lead to greater customer satisfaction and profitability, as you’ll be incentivizing your regulars to return.
So, how do you gain customers’ loyalty? Helping them save money on items is a great place to start, but you’ll really start to entice consumers to come back for more by providing them with rewards points. This gamifies the shopping (or dining) experience and allows your customers to work toward a larger goal through points accrual.
To tie it all together, offer gift cards to promote your business. Invite your customers to refer your business to their friends and family this holiday season, and make it easy for them to do so!
A gift card is a great option for a gift, and it means guaranteed revenue for your business. That’s a win for your business and your customers alike.
You may be wondering, “what is the best way to promote my deals this holiday season?”
The answer is right at the counter with a customer display system (CDS). If you aren’t familiar with a CDS, it is a best-in-class solution for engaging consumers, up-selling products and rewarding employees with opportunities for increased tips at the register.
With a CDS your customers are able to tip on the screen, and type in or sign up for rewards. At the same time, you are able to configure and promote deals that display automatically as each guest arrives at the counter for checkout. A CDS engages your customers and overall enhances your on-site experience.
Revel offers a fantastic customer display system, called CDS XT. Here are a few benefits of having this solution:
With CDS XT you get simplified configuration with the Revel branding tool—a powerful, customer-facing tool designed to increase brand loyalty and revenue for your business.
The tool’s ability to save and store multiple “skins,” or design templates, makes it easier to update recurring promotions, holiday specials, and general messaging.
Built-in account creation for Revel loyalty programs and returning customers gives your patrons the option to view their Revel loyalty points accrual and redemption options at the point of purchase.
Increase customer trust as well with a display that allows them to view (and check) their order information in real time.
Training a new cashier? No problem! Add messaging prompts—like an invitation to round up for a charitable cause—directly to your CDS screen, removing the message burden from your team members as they learn the ropes.
Features like on-screen tipping also share the love back with your employees. CDS XT allows you to leverage tipping thresholds by percent of sale or fixed dollar amounts.
Not only does CDS XT improve transparency in-store through every transaction, but it also helps you stay connected after your patrons leave the building with directly-integrated customer relationship management (CRM).
Keep your customers coming back for more with specials on their favorite items and regular updates of your on-going promotions.
CDS XT has a crisp and fresh user interface that allows you to work in your brand elements—from color palette to promotional messages—throughout every screen.
Ensure your guests enjoy a heightened brand experience during every visit with the customizations available in this solution.
With CDS XT, you can provide an engaging interface to represent your branding and better engage your consumers.
This is a perfect platform for marketing and up-sell opportunities, while improving your speed of service, resulting in happy, repeat consumers and more profits for your business.
Furthermore, it facilitates loyalty programs that give you valuable consumer insights that can help inform and refine your marketing efforts.
Enhance your customer experience and create lasting relationships with your patrons this holiday season with Revel’s CDS XT. Learn more about your options today!