Black Friday and Cyber Monday are right around the corner! The National Retail Federation (NRF) says that 41 percent of consumers are already shopping for holiday gifts, but most shoppers identify Black Friday as the real kickoff to the holiday season.
And expect this time to usher in a ton of in-store and online traffic. In fact, the NRF projects that on Black Friday alone, the average person will spend $967, with the US spending a total of $682 Billion, a four percent increase from last year.
Want to take a bite out of this $682 Billion? Here are eight Revel features that help you make the most out of Black Friday and Cyber Monday.
Inventory Management -
While this may seem obvious, make sure your store is well-stocked with your best-sellers. Using inventory management is an excellent way to make sure you’re fully stocked for the big day. Set up notifications on your POS to let you know when you’re running low on an item so you can reorder more in time for Black Friday.
Black Friday and Cyber Monday are all about deals. And deal crazed shoppers are more price savvy than ever. Create discounts that are both compelling to customers and benefit your business. From coupons to BOGOs, through your POS you can offer any type of discount that drives business. With Revel’s Price Tiers you can set up a variety of promotions that have different alternate prices, making sure you’re nimble during the biggest sales days of the year.
Gift Cards -
Keep the momentum from Black Friday and Cyber Monday going by integrating Gift Cards into your POS. As of 2015, nearly 93% of American consumers surveyed have either given or sent a gift card. And by offering gift cards, your customers are able to share your business with their friends or family, which will bring new customers in your doors following the holidays. Turn new customers into repeat customers by giving your customers more opportunities to purchase from your store. And these loyalists buy more frequently and make larger purchases, impacting your bottom line.
Loyalty Program -
Another great way to increase your repeat customer base is to deploy an integrated loyalty program during Black Friday and Cyber Monday. With Revel, customize your rewards specific to these holidays to encourage customers to purchase more and come back more frequently. Don’t forget to take insights from your Management Console and Loyalty Program data to develop rewards that are the most compelling to your customers.
Always on Mode -
The last thing you need is for your POS system to go down on Black Friday. Prevent this from happening by utilizing a POS that is “always on”–that maintains full functionality even if the Internet connection is slow or nonexistent. This way you won’t miss out on any transactions, or any opportunities for retail success on Black Friday.
Online Ordering -
According to Adobe, Cyber Monday online sales totaled $3.45 billion with a growth from last year was 12.1 percent. This year be sure that you have made online ordering seamless by integrating it directly with your website and POS. For first time customers, this helps remove all of the barriers that might inhibit them from trying your products for the first time.
Mobile Order Takers -
On Black Friday shoppers begin flooding stores even before they open. But nothing is more daunting and unappealing to shoppers than waiting in a long line. With Revel’s Mobile Order Takers you can keep the line flowing by checking customers out anywhere in your establishment or adding extra staff to ring up customers, and never risk losing a sale due to wait times.
Self-Service Kiosk -
Another key to improving speed of service and order accuracy is outfitting your business with Self-Service Kiosks. Put the power of purchasing in the hands of your customers, and let them confidently skip the line. Even better, you can integrate your CRM and loyalty programs seamlessly into your kiosk so customers can earn rewards, quickly view their order history, and easily reorder their favorites.